Paid Search Strategist: Grow Google Ads for Ecommerce & Leads

Proppel Inc.; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

PTO + holidays

Unlimited sick days

Health insurance

Dental insurance

Vision insurance

401K with employer match

Commission on first-year billings

Flexible CST hours

Job summary

Proppel Inc. is seeking a Paid Search Strategist to own Google Ads strategy across ecommerce and lead-gen clients. The role blends hands-on platform work with business impact, working directly with client relationships.

You will guide strategy, run tests, and collaborate with cross-functional teams, bringing a collaborative mindset and strong communication to the table.

Qualifications

• 3 to 5 years of agency experience in paid search performance marketing.
• Proficiency in Google Analytics (GA4).
• Strong communication skills and an open, collaborative approach to solving problems.
• Experience using AI tools to support your work, with strategic thinking always leading the way.

Responsibilities

• Own paid search strategy and campaign management on Google Ads for a mix of e-commerce and lead generation clients.
• Lead client conversations, presenting strategy and performance clearly and confidently.
• Connect results to business goals using incrementality and other insights.
• Plan and run conversion rate tests, then implement learnings.
• Collaborate with paid search, paid social, and creative teams to shape channel strategy.
• Support and mentor teammates as the department grows.

Skills

Strong communication

Collaborative

Strategic thinking

Tools

GA4

AI tools

Job description

Posted on 29 September 26 by Jazmin Kavaliunas

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

A growing, high-touch US-based digital marketing agency is hiring a Paid Search Strategist to own Google Ads strategy across e-commerce and lead generation clients. The agency's edge is strategic thinking, and its strategists and media buyers own client relationships directly. If you love pairing hands-on platform work with real business impact, you'll fit right in.

What You’ll Be Doing

• Own paid search strategy and campaign management on Google Ads for a mix of e-commerce and lead generation clients.
• Lead client conversations, presenting strategy and performance clearly and confidently.
• Go beyond platform data, using ideas like incrementality to connect results to business goals.
• Plan and run conversion rate tests, then turn the learnings into action.
• Collaborate with the paid search, paid social, and creative teams to shape channel strategy.
• Support and mentor teammates as the department grows.

Requirements

• 3 to 5 years of agency experience in paid search performance marketing.
• Proficiency in Google Analytics (GA4).
• Strong communication skills and an open, collaborative approach to solving problems.
• Experience using AI tools to support your work, with strategic thinking always leading the way.

Nice to Have

• Experience with Triple Whale or Northbeam.
• Familiarity with additional platforms like Meta, TikTok, Pinterest, Snapchat, or Reddit.
• Background with DTC, CPG, health and wellness, or appointment-based local service clients.
• Familiarity with heat mapping tools.
• 15 days of Paid Time Off + all major US holidays + unlimited sick days.
• Healthcare, dental, and vision insurance.
• 401K with employer match.
• CST working hours, with flexibility around pre-scheduled events and absences.
• Annual raises based on performance.
• 10% commission on the first year of billings for all new clients brought into the agency.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.