Paid Search Lead: Data-Driven, Cross-Platform Growth

Prophet; Atlanta (GA); Híbrido; USD 70 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Resumo da oferta

Prophet is seeking a Paid Search Specialist to join our growing media team. You will plan, execute, optimize, and report on paid search campaigns across Google Ads and Microsoft Ads for B2B and B2C clients.

The role emphasizes data-driven decisions, collaboration, and clear communication to align search activity with client goals. Ideal candidates bring 3+ years managing paid search campaigns, strong knowledge of keyword strategy, bidding, and measurement, and a collaborative, detail-oriented

Qualificações

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
• 3+ years of hands-on paid search campaign experience across Google Ads and/or Microsoft Ads.
• Working knowledge of campaign setup, optimization, and reporting including keyword strategy and bidding.

Responsabilidades

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Support campaign planning and setup including keyword research, account structure, audience strategy, ad copy, bidding, budgets, and trafficking.
• Monitor campaign performance and compile data for reporting, surfacing trends, risks, insights, and optimization opportunities.
• Analyze results across Google Ads, Microsoft Ads, GA4, and dashboards to identify patterns and improvements.
• Contribute to testing across ad copy, keywords, audiences, bidding strategies, landing pages, and structure.
• Maintain organized campaign documentation, budgets, timelines, and optimization records.
• Support conversion tracking, UTM governance, and tagging QA in partnership with analytics and operations teams.
• Write clear, performance-minded search ad copy tailored to user intent, funnel stage, and client goals.
• Collaborate with media, analytics, creative, and client strategy teams for integrated campaign execution.
• Use AI tools independently to improve analysis quality and speed up research and copy development.
• Communicate clearly with limited support and flag issues proactively.
• Develop a strategic point of view connecting paid search to client business goals.

Conhecimentos

Paid search management

Google Ads

Microsoft Ads

Keyword research

Campaign optimization

Data reporting

Communication

Team collaboration

AI tools for analysis

GA4 familiarity

Formação académica

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field

Ferramentas

Excel

GA4

Microsoft Advertising

Descrição da oferta de emprego

Prophet is seeking a Paid Search Specialist to join our growing media team. You will plan, execute, optimize, and report on paid search campaigns across Google Ads and Microsoft Ads for B2B and B2C clients.

The role emphasizes data-driven decisions, collaboration, and clear communication to align search activity with client goals. Ideal candidates bring 3+ years managing paid search campaigns, strong knowledge of keyword strategy, bidding, and measurement, and a collaborative, detail-oriented