Paid Search Specialist — Data-Driven PPC & ROAS

Searchability; Pennsylvania; Hybrid; USD 42,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Company pension

Enhanced parental leave

Cycle to work scheme

Company events

Referral programme

Sick pay

Collaborative agency environment

Job summary

Searchability in Chester is seeking a Paid Search Executive to plan, build and optimise campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Display and Performance Max. You’ll use GA4 data to improve ROAS, CPA and conversions while supporting wider paid search strategy.

Working in a hybrid setup, you’ll contribute to client calls, manage campaigns, and collaborate with other teams to ensure activity aligns with client objectives across channels.

Qualifications

• 2-4 years’ hands-on Paid Search / PPC experience
• Strong experience managing and optimising Google Ads campaigns
• Experience across Search, Shopping and Performance Max
• Good working knowledge of Microsoft Advertising
• Confident using GA4 to analyse campaign and post-click performance
• Strong understanding of ROAS, CPA, conversions and commercial KPIs
• Experience conducting keyword, audience and competitor research
• Strong analytical skills with the ability to turn data into actionable recommendations
• Comfortable communicating directly with clients and presenting campaign performance
• Highly organised with strong attention to detail
• A genuine interest in Paid Media, PPC and digital performance

Responsibilities

• Plan, build and optimise paid search campaigns across Google Ads and Microsoft Advertising across Search, Shopping, Display, Video and Performance Max
• Use campaign and GA4 data to analyse performance, identify opportunities and improve ROAS, CPA, conversions and budget efficiency
• Contribute to client calls and meetings, sharing performance updates and insights while supporting wider paid search strategy
• Collaborate with Paid Social, CRO and Analytics teams to ensure campaigns align across channels and deliver client objectives

Skills

Paid Search

Google Ads

Microsoft Advertising

GA4 Analysis

ROAS & KPIs

Keyword Research

Audience Research

Data-driven

Client Communication

Attention to Detail

Paid Media Enthusiasm

Job description

Searchability in Chester is seeking a Paid Search Executive to plan, build and optimise campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Display and Performance Max. You’ll use GA4 data to improve ROAS, CPA and conversions while supporting wider paid search strategy.

Working in a hybrid setup, you’ll contribute to client calls, manage campaigns, and collaborate with other teams to ensure activity aligns with client objectives across channels.