Paid Search Executive

Searchability; Pennsylvania; Hybrid; USD 42,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Company pension

Enhanced parental leave

Cycle to work scheme

Company events

Referral programme

Sick pay

Collaborative agency environment

Job summary

Searchability in Chester is seeking a Paid Search Executive to plan, build and optimise campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Display and Performance Max. You’ll use GA4 data to improve ROAS, CPA and conversions while supporting wider paid search strategy.

Working in a hybrid setup, you’ll contribute to client calls, manage campaigns, and collaborate with other teams to ensure activity aligns with client objectives across channels.

Qualifications

• 2-4 years’ hands-on Paid Search / PPC experience
• Strong experience managing and optimising Google Ads campaigns
• Experience across Search, Shopping and Performance Max
• Good working knowledge of Microsoft Advertising
• Confident using GA4 to analyse campaign and post-click performance
• Strong understanding of ROAS, CPA, conversions and commercial KPIs
• Experience conducting keyword, audience and competitor research
• Strong analytical skills with the ability to turn data into actionable recommendations
• Comfortable communicating directly with clients and presenting campaign performance
• Highly organised with strong attention to detail
• A genuine interest in Paid Media, PPC and digital performance

Responsibilities

• Plan, build and optimise paid search campaigns across Google Ads and Microsoft Advertising across Search, Shopping, Display, Video and Performance Max
• Use campaign and GA4 data to analyse performance, identify opportunities and improve ROAS, CPA, conversions and budget efficiency
• Contribute to client calls and meetings, sharing performance updates and insights while supporting wider paid search strategy
• Collaborate with Paid Social, CRO and Analytics teams to ensure campaigns align across channels and deliver client objectives

Skills

Paid Search

Google Ads

Microsoft Advertising

GA4 Analysis

ROAS & KPIs

Keyword Research

Audience Research

Data-driven

Client Communication

Attention to Detail

Paid Media Enthusiasm

Job description

PAID SEARCH EXECUTIVE

• Up to £35,000 DOE
• Based in Chester
• Hybrid working
• Opportunity to work across high profile paid media accounts
• Google Ads, Microsoft Advertising, GA4, Shopping and Performance Max

ABOUT THE CLIENT

Due to continued growth, we’re looking for a Paid Search Executive to join a well-established digital marketing agency working with a varied portfolio of clients across the UK.

This is a great opportunity for someone with strong hands‑on PPC experience who enjoys combining data, strategy and campaign optimisation to deliver measurable commercial results.

THE BENEFITS

• Hybrid working
• Company pension
• Enhanced maternity and paternity leave
• Cycle to work scheme
• Company events
• Referral programme
• Sick pay
• Supportive and collaborative agency environment

THE PAID SEARCH EXECUTIVE ROLE

You’ll be responsible for planning, building and optimising paid search campaigns across Google Ads and Microsoft Advertising, working across Search, Shopping, Display, Video and Performance Max.

You’ll use campaign and GA4 data to analyse performance, identify opportunities and improve results across metrics including ROAS, CPA, conversions and overall budget efficiency.

You’ll also contribute to client calls and meetings, sharing performance updates and insights while supporting wider paid search strategy.

Working closely with Paid Social, CRO and Analytics teams, you’ll help ensure campaigns are aligned across channels and delivering against wider client objectives.

PAID SEARCH EXECUTIVE ESSENTIAL SKILLS

• 2-4 years’ hands-on Paid Search / PPC experience
• Strong experience managing and optimising Google Ads campaigns
• Experience across Search, Shopping and Performance Max
• Good working knowledge of Microsoft Advertising
• Confident using GA4 to analyse campaign and post-click performance
• Strong understanding of ROAS, CPA, conversions and commercial KPIs
• Experience conducting keyword, audience and competitor research
• Strong analytical skills with the ability to turn data into actionable recommendations
• Comfortable communicating directly with clients and presenting campaign performance
• Highly organised with strong attention to detail
• A genuine interest in Paid Media, PPC and digital performance

KEY SKILLS

PPC, Paid Search, Paid Media, Google Ads, Microsoft Advertising, Google Shopping, Performance Max, GA4, Google Merchant Center, Search Marketing, Display Advertising, YouTube Advertising, ROAS, CPA, Campaign Optimisation, Keyword Research, Audience Analysis