Paid Search Specialist — Growth & Insights

Channel Factory; New York (NY); Hybrid; USD 75,000 - 80,000; Full time

Benefits offered by this job

Competitive base salary

Medical, Vision, Dental, and Life

Cell phone and Wi‑Fi reimbursement

Stipend for hardware or gym

Work‑life flexibility

Job summary

Channel Factory in the United States is seeking a Search Buying Specialist to lead paid search strategies across Google Ads and Microsoft/Bing, with cross‑functional collaboration in a hybrid NYC or Chicago setting.

You will develop keyword strategies, build bidding structures, optimize for Quality Score, CTR, CPA, and ROAS, and coordinate with social teams to create integrated campaigns. 3–5 years of paid search experience and Google Ads certification are preferred.

Qualifications

• 3–5 years of hands-on paid search experience.
• Agency/ad tech or media solutions background preferred.
• Bachelor’s degree in Marketing, Communications, Business.
• Google Ads certification required; MS Advertising cert a plus.
• Strong ability to translate data into client-ready insights.

Responsibilities

• Develop and manage paid search campaigns across Google Ads.
• Build keyword strategies and bidding structures.
• Optimize campaigns for Quality Score, CTR, CPA, and ROAS.
• Collaborate with the Social Solutions team on integrated campaigns.
• Present reporting insights and recommendations.

Skills

Paid search

Paid social

Analytics

Client-facing

Presentation

Education

Bachelor's degree in Marketing/Communications

Google Ads certification

Microsoft Advertising certification

Tools

Google Ads

Looker Studio

Google Analytics

Microsoft Advertising

Job description

Channel Factory in the United States is seeking a Search Buying Specialist to lead paid search strategies across Google Ads and Microsoft/Bing, with cross‑functional collaboration in a hybrid NYC or Chicago setting.

You will develop keyword strategies, build bidding structures, optimize for Quality Score, CTR, CPA, and ROAS, and coordinate with social teams to create integrated campaigns. 3–5 years of paid search experience and Google Ads certification are preferred.