Paid Search Specialist: Data-Driven Campaign Optimizer

Evening Post Publishing; Columbia (SC); On-site; USD 42,000 - 54,000; Full time

Job summary

Evening Post Publishing in Columbia, SC is seeking a Paid Search Specialist to support planning, execution, and optimization of campaigns across Google Ads and Microsoft Ads, driving qualified traffic and conversions for clients.

Ideal candidate is analytical, detail-oriented, with 0–2 years of experience; familiar with GA4 and GTM; you will perform keyword research, write ad copy, set up campaigns, track conversions, and report performance in a fast-paced agency environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 0–2 years of paid search or digital marketing experience.
• Google Ads Certification or willingness to obtain within 90 days.
• Basic understanding of Google Ads, Microsoft Ads, GA4, and GTM.

Responsibilities

• Build, launch, and manage paid search campaigns in Google Ads and Microsoft Ads.
• Conduct keyword research to identify opportunities for campaign growth and performance improvement.
• Write compelling ad copy that aligns with client messaging and campaign objectives.
• Structure campaigns using ad groups, keywords, audiences, targeting, and bidding strategies.
• Configure campaign settings, billing, and account setup as needed.
• Assist with implementing and validating conversion tracking, key events, and campaign measurement aligned with client goals.
• Monitor campaign performance and perform ongoing optimizations (keywords, bids, audiences, ad copy, budget pacing).
• Conduct A/B testing to improve campaign performance and maximize ROAS.
• Review search term reports and implement negative keywords to improve traffic quality.
• Monitor campaign budgets to ensure efficient spending and alignment with client objectives.
• Prepare regular performance reports and provide actionable insights and recommendations.
• Stay current on paid search platform updates, industry trends, and best practices.
• Support additional digital marketing initiatives and special projects as assigned.

Skills

Analytical thinking

Attention to detail

Communication

Time management

Excel/Sheets

Multi-tasking

Education

Bachelor's degree in Marketing or related field

Job description

Evening Post Publishing in Columbia, SC is seeking a Paid Search Specialist to support planning, execution, and optimization of campaigns across Google Ads and Microsoft Ads, driving qualified traffic and conversions for clients.

Ideal candidate is analytical, detail-oriented, with 0–2 years of experience; familiar with GA4 and GTM; you will perform keyword research, write ad copy, set up campaigns, track conversions, and report performance in a fast-paced agency environment.