Paid Search Specialist

Aquent; Seattle (WA); Remote; USD 39,000 - 52,000; Part time

Job summary

Aquent is seeking a Paid Search Specialist for a two-month remote engagement. The role focuses on crafting and testing ad copy across paid search and other channels, with careful adherence to healthcare industry compliance and performance goals.

The position requires working 20 hours per week during standard business hours. You will write RSA headlines, support PMAX and Demand Gen assets, test landing pages, and draft YouTube scripts.

Qualifications

• 2–4 years of hands-on experience writing and optimizing Google Ads search copy.
• Experience planning and testing ad copy, with understanding of statistical significance.
• Familiarity with AI tools for copywriting and variation analysis, with critical judgment.
• Experience writing in healthcare, insurance, finance, or regulated sectors.

Responsibilities

• Write paid search ad copy with RSA headlines and extensions that are compliant.
• Coordinate with compliance review and iterate quickly on revisions.
• Plan and launch structured copy tests and interpret results to improve ROAS.
• Support PMAX and Demand Gen campaigns by developing search-focused copy assets.
• Draft YouTube scripts and collaborate with stakeholders.
• Organize ad group copy for consistency across Google and Bing.
• Use AI tools to accelerate ideation while applying human judgment.

Skills

2-4 years paid search copywriting

Ad copy testing

AI tools for copywriting

Regulated category writing experience

Tools

Google Ads Editor

Job description

Our client is looking for a Paid Search Specialist to join their team.

DURATION: Two-month temp role to start, with potential to extend if someone is a strong fit

HOURS: 20 hours per week, working during normal business hours

LOCATION: Remote. Candidates must work during normal business horus for Pacific, Mountain, or Central time zones.

About the role

The Paid Search Specialist (also known as a Performance Creative Specialist) will enhance the performance of the client’s creative in paid search and other paid digital channels. You’ll write and test the ads, keep ad copy organized and well-maintained, support PMAX/Demand Gen campaigns with targeted search copy assets, draft YouTube video concepts and scripts, and test landing page copy and design. You’ll work on a small, hands-on performance marketing team in the healthcare industry, where clear, compliant copy matters as much as clicks.

What you’ll do

• Write paid search ad copy. Draft RSA headlines, descriptions, and extensions that are benefit-led and compliance-ready.
• Move work through compliance review. Prepare copy and scripts for review and turn revisions around quickly.
• Run ad testing. Plan and launch structured copy tests, read the results, and recommend what to keep, cut, or iterate to maintain an ongoing copy testing cadence.
• Support PMAX/Demand Gen campaigns. Work under the guidance of the Paid Media Director to build, test, and optimize search-focused copy assets and creative variations within targets and budgets set by the team.
• Test landing page copy and design to align with channel best practices and incremental ROAS.
• Draft YouTube scripts. Turn briefs into scripts and collaborate with internal stakeholders and production partners.
• Use AI tools. Speed up ideation, copy variation, and analysis with approved tools, with human judgment on every output.
• Organize ad group copy. Ensure ad copy across tightly themed ad groups remains consistent, compliant, and aligned between Google and Bing.

What this role does not include

• Hands‑on management of the core paid search account: no bid, budget, or strategy changes.
• Account or channel strategy
• P&L ownership

What you bring

• 2-4 years of hands‑on experience writing and optimizing Google Ads search copy, including RSAs and Google Ads Editor
• Experience planning, executing, and reading ad copy tests, and a working grasp of statistical significance
• Regular use of AI tools for copywriting and variation analysis, plus judgment about where they fall short
• Demonstrated comfort and experience writing in a regulated category (healthcare, insurance, finance, or similar)

Nice to have

• Previous experience drafting YouTube video scripts
• Media buying or creative support on non-search platforms (Meta, YouTube, Display, TikTok)
• Audience segmentation and targeting
• Landing page testing
• Project management
• Medicare or ACA marketing experience