Performance Creative Specialist (Part-Time)

Italia Shepherd; Miami (FL); Remote; USD 34,000 - 55,000; Part time

Job summary

24 Seven Talent is seeking a Performance Creative Specialist for a remote, part-time freelance role. You will craft compliant paid search copy, write scripts, and support tests across Search and video campaigns.

The role involves collaboration with the marketing director to optimize Performance Max and Demand Gen initiatives, plus landing page testing and AI-assisted ideation. Ideal candidates have 2–4 years of Google Ads search experience, proficiency with RSA and Google Ads Editor, and comfort

Qualifications

• 2–4 years of hands-on Google Ads search experience, including RSA and Google Ads Editor.
• Experience planning and interpreting ad tests with statistical sense.
• Daily use of AI tools for writing and analysis with good judgment.
• Comfort writing for regulated categories such as healthcare or insurance.

Responsibilities

• Write benefit-led, compliance-ready paid search copy for RSA headlines and descriptions.
• Prepare copy and scripts for compliance review and rapid revisions.
• Plan and launch ad tests, interpret results, and decide what to keep or iterate.
• Collaborate with the marketing director on Performance Max and Demand Gen campaigns.
• Test landing page copy and design for best incremental ROAS.
• Turn YouTube briefs into scripts and coordinate with production partners.
• Leverage approved AI tools to accelerate ideation and analysis with human judgment.

Skills

Google Ads search

Responsive search ads

Google Ads Editor

AI tools for writing

Regulated category writing

Tools

Google Ads Editor

Job description

Performance Creative Specialist (Part-Time)

Freelance, part-time: 20 hours per week
Location: Remote
Duration: Through at least mid-January, with potential to extend

About the role

Help make paid search a powerful creative lever for a hands-on performance marketing team in healthcare and insurance. You’ll write and test ads, develop video scripts, keep campaigns organized, and explore landing page improvements. Success calls for both creative curiosity and an eye for clear, compliant copy.

What you’ll do

• Write benefit-led, compliance-ready paid search copy, including responsive search ad headlines, descriptions, and extensions.
• Prepare copy and scripts for compliance review and turn revisions around quickly.
• Plan and launch structured ad tests, interpret results, and recommend what to keep, cut, or iterate.
• Partner with the marketing director to build, launch, and optimize Performance Max and Demand Gen campaigns, including creative and audiences, using automated bidding within established targets and budgets.
• Test landing page copy and design against channel best practices and incremental return on ad spend.
• Turn YouTube briefs into scripts and collaborate with production partners from draft through final cut.
• Use approved AI tools to accelerate ideation, copy variations, and analysis, applying human judgment to every output.
• Reorganize paid search campaigns into tightly themed ad groups and maintain alignment between Google and Bing.

What this role doesn’t include

• Hands-on management of the core paid search account, including bid, budget, or strategy changes
• Account or channel strategy
• Profit and loss ownership

What you bring

• 2–4 years of hands-on Google Ads search experience, including responsive search ads and Google Ads Editor
• Experience planning and interpreting ad tests, with a working grasp of statistical significance
• Daily use of AI tools for writing and analysis, and sound judgment about their limitations
• Comfort writing for a regulated category such as healthcare, insurance, or finance

Nice to have

• Media buying experience on non-search platforms such as Meta, YouTube, Display, or TikTok
• Audience segmentation and targeting experience

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