Paid Search Marketing Manager | SEM Strategy & Analytics

Toll Brothers

Fort Washington (Montgomery County)

Hybrid

USD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Medical/dental benefits

401(k) plan

Mortgage discounts

Home appliance discounts

Job summary

Toll Brothers, a Fortune 500 luxury home builder, seeks a Digital Marketing Manager– Paid Search to lead SEM campaigns and analytics within the Marketing team at its Fort Washington, PA office. This individual contributor role focuses on data-driven decision making, testing, and optimization to drive KPI performance.

The ideal candidate has 5+ years in digital marketing, strong PPC and analytics expertise, and experience managing large budgets.

Qualifications

Bachelor's degree in Marketing, IT, CS or relevant field
Comfortable with reading & writing Google Apps Script
Deep knowledge of PPC, tracking techniques, and data analysis
Proficient with Google Ads, GA4, GTM, and Sheets
Experience managing large marketing budgets
Proven testing strategies that deliver wins
Good communication skills for diverse audiences
Cross‑channel marketing experience
5+ years of related experience
Hybrid role: minimum 3 days per week in office

Responsibilities

Lead SEM efforts and translate data into actionable insights
Forecast SEM budgets and monitor performance
Collaborate with the broader team to set objectives and implement digital ad strategies
Ensure campaigns are implemented timely and accurately
Design optimized experiences for target segments and develop testing roadmap
Develop and troubleshoot pixel/tracking tags with documentation
Escalate and resolve campaign discrepancies and ad serving issues
Work with Business Analytics to resolve reporting issues
All other duties as assigned