Paid Search Marketing Manager | SEM Strategy & Analytics

Toll Brothers; Fort Washington (Montgomery County); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical/dental benefits

401(k) plan

Mortgage discounts

Home appliance discounts

Job summary

Toll Brothers, a Fortune 500 luxury home builder, seeks a Digital Marketing Manager– Paid Search to lead SEM campaigns and analytics within the Marketing team at its Fort Washington, PA office. This individual contributor role focuses on data-driven decision making, testing, and optimization to drive KPI performance.

The ideal candidate has 5+ years in digital marketing, strong PPC and analytics expertise, and experience managing large budgets.

Qualifications

• Bachelor's degree in Marketing, IT, CS or relevant field
• Comfortable with reading & writing Google Apps Script
• Deep knowledge of PPC, tracking techniques, and data analysis
• Proficient with Google Ads, GA4, GTM, and Sheets
• Experience managing large marketing budgets
• Proven testing strategies that deliver wins
• Good communication skills for diverse audiences
• Cross‑channel marketing experience
• 5+ years of related experience
• Hybrid role: minimum 3 days per week in office

Responsibilities

• Lead SEM efforts and translate data into actionable insights
• Forecast SEM budgets and monitor performance
• Collaborate with the broader team to set objectives and implement digital ad strategies
• Ensure campaigns are implemented timely and accurately
• Design optimized experiences for target segments and develop testing roadmap
• Develop and troubleshoot pixel/tracking tags with documentation
• Escalate and resolve campaign discrepancies and ad serving issues
• Work with Business Analytics to resolve reporting issues
• All other duties as assigned

Skills

PPC expertise

Data analysis

Cross-channel marketing

Testing strategy

Communication skills

Education

Bachelor's degree in Marketing/IT/CS

Tools

Google Ads

GA4

Google Tag Manager

Google Sheets

Google Apps Script

Job description

Toll Brothers, a Fortune 500 luxury home builder, seeks a Digital Marketing Manager– Paid Search to lead SEM campaigns and analytics within the Marketing team at its Fort Washington, PA office. This individual contributor role focuses on data-driven decision making, testing, and optimization to drive KPI performance.

The ideal candidate has 5+ years in digital marketing, strong PPC and analytics expertise, and experience managing large budgets.