Paid Search Marketing Manager (Home Services & Legal)

OnCore Leads; Folsom (CA); Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative lead generation company is seeking a Paid Search Marketing Manager to drive profitable growth through expertly managed Google and Bing Ads campaigns. This fully remote position offers flexibility and the opportunity to work with a dynamic team focused on high-impact results. The ideal candidate will have a strong background in both home services and legal lead generation, with a proven ability to scale budgets profitably. Join a performance-driven culture where your expertise will directly influence success and innovation in digital marketing.

Benefits

100% Remote Position

Flexible Working Hours

High-Impact Role

Performance-Driven Culture

Qualifications

• 5+ years of experience in managing high-performance paid search campaigns.
• Proven track record in home services and legal lead generation.

Responsibilities

• Plan, launch, and optimize Google and Bing Ads campaigns.
• Monitor performance KPIs and report results.
• Collaborate with teams on creative and landing page optimizations.

Skills

Paid Search Campaign Management

Google Ads

Bing Ads

Call Tracking Platforms

A/B Testing

Conversion Rate Optimization

Budget Management

Tools

Google Analytics

Ringba

Invoca

Job description

Direct message the job poster from OnCore Leads

Job Title: Paid Search Marketing Manager (Home Services & Legal)

Company: OnCore Leads

Location: Remote (U.S. Based)

Employment Type: Full-Time

About OnCore Leads:

OnCore Leads is a performance-driven lead generation company recognized on the Inc. 5000 list four times for rapid growth and innovation. We specialize in delivering high-intent inbound calls and web leads for home services and legal verticals. Our campaigns drive real consumer action, and we’re passionate about scaling results for our clients.

The Role:

We’re seeking a highly experienced Paid Search Marketing Manager to take full ownership of our Google and Bing Ads strategy. This role is ideal for a performance marketer who thrives on driving profitable growth through highly optimized campaigns, understands the nuances of both home services (plumbing, HVAC, pest control, etc.) and legal (personal injury, SSD, MVA) lead generation, and can scale ad spend profitably into the six figures monthly.

What You’ll Do:

• Plan, launch, and optimize Google and Bing Ads campaigns for both home services and legal verticals

• Build and manage call-only and lead form campaigns with a focus on high-intent traffic

• Monitor performance KPIs (CPA, conversion rate, call quality, ROI) and report results

• Collaborate with internal teams on creative, landing pages, and call routing optimizations

• Maintain detailed negative keyword lists, audience targeting, and bidding strategies

• Constantly test and iterate ad copy, bidding models, and geo-targeting to improve results

• Stay ahead of platform updates, competitive trends, and compliance changes (e.g. FCC/TCPA)

What You Bring:

• 5+ years of experience managing high-performance paid search campaigns

• Proven track record in both home services and legal lead generation

• Deep understanding of call tracking platforms (Ringba, Invoca, etc.)

• Strong grasp of Google Ads, Bing Ads, and Google Analytics

• Ability to manage budgets of $50K/month+ and scale profitably

• Self-starter mindset with a performance-first approach

• Experience with A/B testing, landing page strategy, and conversion rate optimization

• Familiarity with TCPA compliance is a strong plus

Why Join OnCore Leads?

• 100% remote position with flexible working hours

• Work with a highly experienced and fast-moving team

• High-impact role with room to grow and innovate

• Performance-driven culture where your results speak for themselves

Ready to Apply?

If you’re a results-oriented digital marketer who knows how to turn paid traffic into high-value leads, we want to hear from you. Apply now with your resume and a few campaign examples (eg., screenshots or other proof) that showcase your success.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

Referrals increase your chances of interviewing at OnCore Leads by 2x

Sign in to set job alerts for “Search Marketing Manager” roles.

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.