Regional Tire Pros Marketing Manager

American Tire Distributors; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Join a forward-thinking company as a Regional Tire Pros Marketing Manager, where your ambition and people skills can shine. You will contribute to the development of impactful marketing plans and oversee campaign execution to drive brand visibility and foot traffic. Collaborate with a dynamic team to enhance customer relationships and maximize retail success. This role offers an exciting opportunity to engage with diverse stakeholders, innovate marketing strategies, and lead initiatives that align with corporate objectives. If you are passionate about marketing and want to make a difference, this is the perfect opportunity for you!

Qualifications

• 8 years of related experience preferred.
• Bachelor’s degree is required.

Responsibilities

• Develop internal marketing plans focused on customer relationships.
• Manage and implement relationship plans for key customer accounts.
• Conduct and analyze market research studies.

Skills

Account/Client Management

Brand Management and Development

Campaign Management

Commercial Acumen

Costing and Budgeting

Customer-Focused Approach

Managing Change

Planning and Organizing

Strengthens Customer Connections

Education

Bachelor’s degree

Job description

Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high-quality tires, custom wheels, and shop supplies.

Position Description:

The Regional Tire Pros Marketing Manager's main responsibility is to contribute to the development of annual marketing plans and budgets for franchisees in your assigned region. This includes overseeing both local and regional campaign execution and measuring their effectiveness. You'll provide ongoing guidance and support, conduct media plan audits, and offer recommendations to enhance ROI, boost brand visibility, and drive foot traffic to stores. Collaborating closely with Marketing Senior Managers and Retail Marketing Specialists, you'll align strategies to achieve corporate objectives such as elevating brand awareness and maximizing retail sell-out within your territory.

Key Responsibilities

1. Develop internal marketing plans focused on customer relationships, collaborating across departments to improve internal and external relationships.
2. Manage and implement relationship plans for key customer accounts, engaging with decision-makers to facilitate two-way communication and issue resolution.
3. Maintain ongoing customer relationships, providing feedback, analysis, and recommendations based on customer input to ensure needs are met.
4. Formulate and evaluate marketing strategies, ensuring alignment with organizational objectives, market conditions, customer feedback, and pricing strategies.
5. Coordinate marketing activities and policies to promote products or services, collaborating with advertising and promotion teams.
6. Assess the financial aspects of product development, including budgets, expenditures, and ROI, while balancing firm objectives with customer satisfaction.
7. Utilize sales forecasting and strategic planning to ensure product profitability, analyzing market trends and business developments.
8. Conduct and analyze market research studies to identify potential markets for products or services.
9. Resolve legal issues such as copyright infringement or royalty disputes, consulting with legal teams as necessary.
10. Recommend product and process modifications to enhance environmental sustainability and advise on local, national, or international market factors.
11. Select products and accessories for trade shows and other marketing events, developing business cases for environmental marketing strategies.
12. Demonstrate leadership that engages and empowers associates to own their performance, grow their careers, and contribute to the company mission and vision.

Competencies

• Balances stakeholders - Ensures efforts meet the needs of internal and external stakeholders, identifying issues and satisfying interests during decision-making.
• Builds effective teams - Holds constructive dialogue, considers multiple perspectives, and fosters team spirit.
• Builds networks - Uses personal networks to gain insights, support, and achieve outcomes.
• Business insight - Understands how activities relate to business drivers and monitors market changes to inform decisions.
• Collaborates - Involves others, shares information, and values diverse ideas.
• Communicates effectively - Listens actively and conveys information clearly and professionally.
• Cultivates innovation - Approaches work creatively, offers original ideas, and appreciates others' creativity.
• Customer focus - Maintains contact with customers to resolve issues and improve service based on feedback.
• Decision quality - Knows when to act independently or escalate, making effective decisions based on various inputs.
• Drives results - Pursues goals with high standards, focusing on key objectives despite setbacks.
• Manages complexity - Effectively analyzes complex information to solve problems and understand implications.
• Plans and aligns - Prioritizes work to meet organizational goals, planning logically and reducing bottlenecks.
• Situational adaptability - Adapts to changing conditions and needs proactively.
• Courage - Shares ideas openly, shows conviction, and addresses difficult topics.
• Develops talent - Shares expertise and provides support for others' growth.
• Instills trust - Demonstrates integrity and follows through on commitments.
• Manages ambiguity - Responds effectively to unclear situations and seeks guidance when needed.
• Nimble learning - Learns from experience, experiments, and applies new concepts effectively.

Qualifications

• Bachelor’s degree
• 8 years of related experience preferred

Skills

• Account/Client Management
• Brand Management and Development
• Campaign Management
• Commercial Acumen
• Costing and Budgeting
• Customer-Focused Approach
• Managing Change
• Planning and Organizing
• Strengthens Customer Connections

Physical Demands/Working Conditions

Physical Demands Category: Office

Physical Demands/Work Environment/Travel Requirements: • Physical demands include occasional standing, walking, sitting, handling objects, reaching, climbing stairs, balancing, stooping, kneeling, crouching, crawling, talking, hearing, tasting, smelling, and occasionally lifting/moving up to 50 pounds. Vision abilities include close, distance, color, peripheral, depth perception, and focus adjustment. • Work environment may involve weather exposure with moderate noise levels. • Travel as required by the position.

Our people are passionate about what they do, the products they sell, and the customers they serve. If you're looking for an opportunity to be part of a work family that values collaboration, innovation, and dedication, we're the right company for you.

Build a challenging and rewarding career with us!

American Tire Distributors is an Equal Opportunity Employer and Drug-Free Workplace.

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