Paid Search Manager

ecoATM | Gazelle; United States; Remote; USD 115.000 - 135.000; Vollzeit

Zusammenfassung

ecoATM/Gazelle is seeking a senior paid search leader to optimize our global online advertising program. You will run Google Ads and Microsoft Ads, scale AI-based placements, and own the strategy to drive incremental growth while coordinating with web, creative and SEO teams.

Remote role based in the United States, with base pay disclosed and aligned to market data. You will report to the Director of Paid Media and contribute to app campaigns, attribution, and ongoing optimization.

Qualifikationen

• 5+ years of hands-on paid search experience across major search platforms.
• Deep expertise in Google Ads and Microsoft Ads, including bidding and keyword strategy.
• Experience with offline conversions, GA4 and conversion tracking auditing.
• Proven ability to grow paid search through testing and data-driven decisions.
• Strong analytical skills and native ability to explain complex results clearly.
• Experience with AI-ad placements and emerging search channels is a plus.
• Ability to own performance and drive investment decisions across teams.

Aufgaben

• Run Google Ads and Microsoft Ads daily across Search, Performance Max and AI Max with structure, bids, budgets, keywords, and audiences.
• Build paid presence on AI platforms and test ChatGPT-related ads and new AI placements.
• Shape short- and long-term search strategy as AI changes the channel.
• Manage an always-on A/B testing roadmap to improve performance and attract investment.
• Grow app advertising and assess investment requirements for campaigns.
• Measure incremental value and coordinate with geo holdout tests on kiosk impact.
• Own pacing, forecasting and weekly performance reporting with clear learnings.

Kenntnisse

Paid search management

Google Ads

Microsoft Ads

AB testing

Data analysis

Cross-functional collaboration

AI/LLM advertising

Incrementality

Tools

GA4

Looker

Funnel.io

SQL

Jobbeschreibung

Company Overview (Who are we? Why should you join us?)

At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,500 automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology.

At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.

ecoATM pays people cash for their used phones, tablets and other devices at more than 7,500 self‑serve kiosks in Walmart, Kroger, Dollar General and other retailers. We collect millions of devices a year, giving them a second life, and have paid customers more than $2 billion since our founding in 2009. Most customers check their price online first, lock in an offer, then head to a kiosk. Search is where much of that intent shows up, which makes it our largest and most efficient paid channel.

What You’ll Do

• Run Google Ads and Microsoft Ads day to day across Search, Performance Max and AI Max, including structure, bidding, budgets, keywords, ad copy, assets and audiences.
• Build our paid presence on AI platforms. Scale ChatGPT ads, test new AI and LLM placements as they open up, and show what they add beyond Google.
• Shape search strategy for the near and long term as AI changes the channel. Track competitive and industry trends and flag what they mean for us.
• Test your way to growth with an always‑on A/B testing roadmap that improves performance and earns more investment.
• Grow app advertising. Find out what it would take to invest more in app campaigns and to make them succeed.
• Measure what’s incremental. Optimize daily toward online offer locks, and work with the Director of Paid Media on geo holdout tests that show what search adds in kiosk visits and margin.
• Own pacing, forecasting and reporting, including weekly performance updates, budget tracking and clear write‑ups of what you tested and learned.
• Work across teams with our Web and Conversion Manager on landing page tests, with Creative on ad copy and assets, and with SEO so paid and organic work together on the results page without overlapping.

Core Skills & Experience

• 5+ years of hands‑on paid search experience, including at least 2 years owning a large account.
• Deep, current expertise in Google Ads and Microsoft Ads, including bidding and keyword strategy, campaign types, and newer offerings like AI Max.
• A track record of growing paid search investment through experimentation and hypothesis testing.
• A clear understanding of incrementality versus attributed performance, and experience using that difference to make investment decisions.
• Experience with offline or store conversions, including offline conversion import, enhanced conversions, GA4, and conversion tracking you can audit yourself.
• Strong spreadsheet analysis skills, plus comfort pulling your own data from a reporting tool or data warehouse.
• A point of view on where search is heading as people turn to AI assistants, and how a brand should buy media there.
• Clear writing. You can explain a result and a recommendation to people who don’t work in search.
• Ownership. You take pride in the channel’s performance and drive it forward without waiting to be asked.

Nice to Haves:

• Hands‑on time with ChatGPT ads or other AI ad placements.
• Experience at a business where the sale happens offline: retail, recommerce, auto, insurance or similar.
• Local search across thousands of locations, including location assets and store‑visit measurement.
• Hands‑on time with geo testing tools such as Haus, or with media mix models.
• Apple Search Ads or Google App campaigns.
• SQL, and reporting tools such as Funnel.io or Looker.

Location: Remote - Must be located in the United States (preference for San Diego or New York)

Base Salary Range: $115K to 135K

This position may also be eligible for short‑term and incentives based on individual and company performance.

Base pay offered may vary depending on job‑related knowledge, skills, and experience. This information is provided per CA SB 1162 (“CA Pay Transparency Law”). Base pay information is based on market location. Learn more about ecoATM benefits here.

This position may also be eligible for short‑term incentives based on individual and company performance.

This job description is not intended to be all‑inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.

Here at ecoATM/Gazelle we value diversity & belonging and are proud to be an Equal Employment Opportunity employer. All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic, and are fairly and equitably compensated based on current market data. If you need assistance, or an accommodation, please let your recruiter know.