Paid Search Manager

Ecoatm-LL; San Diego (CA); À distance; USD 115 000 - 135 000; Plein temps

Résumé du poste

ecoATM is seeking an experienced Paid Search Lead to manage large budgets across Google and Microsoft Ads, plus AIMax and ChatGPT ads. The role reports to the Director of Paid Media and emphasizes incrementality and data-driven decisions.

You will own campaigns end-to-end, test new AI placements, collaborate with Web, Creative and SEO teams, and deliver weekly performance updates and forecasts that guide our consumer growth strategy.

Qualifications

• 5+ years of hands-on paid search experience, including at least 2 years owning a large account.
• Deep, current expertise in Google Ads and Microsoft Ads, including bidding and keyword strategy, campaign types, and newer offerings like AI Max.
• A track record of growing paid search investment through experimentation and hypothesis testing.
• Understanding incrementality vs. attributed performance to guide investment decisions.
• Experience with offline conversions including GA4 and import.
• Strong spreadsheet analysis skills, plus comfort pulling your own data from a reporting tool or data warehouse.
• A vantage on where search is heading with AI assistants and how a brand should buy media there.
• Clear writing. You can explain a result and a recommendation to non-search colleagues.
• Ownership. You take pride in the channel’s performance and drive it forward.

Responsabilités

• Run Google Ads and Microsoft Ads day to day across Search, Performance Max and AI Max.
• Build our paid presence on AI platforms. Scale ChatGPT ads and test new AI placements.
• Shape search strategy for AI changes and track trends.
• Test your way to growth with an always‑on A/B testing roadmap.
• Grow app advertising and determine investments to scale.
• Measure incremental results and collaborate on geo holdout tests.
• Own pacing, forecasting and reporting with weekly updates and learnings.
• Work across Web, Creative and SEO teams to align paid and organic results.

Connaissances

Paid search

Google Ads

Microsoft Ads

Incrementality

GA4 tracking

Data analysis

AI ads

Clear writing

Ownership

Outils

ChatGPT ads

Haus

Looker

Funnel.io

GA4

Description du poste

Company Overview (Who are we? Why should you join us?)

At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,500 automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology.

At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.

ecoATM pays people cash for their used phones, tablets and other devices at more than 7,500 self-serve kiosks in Walmart, Kroger, Dollar General and other retailers. We collect millions of devices a year, giving them a second life, and have paid customers more than $2 billion since our founding in 2009.Most customers check their price online first, lock in an offer, then head to a kiosk. Search is where much of that intent shows up, which makes it our largest and most efficient paid channel.

As the owner of paid search execution, you will be responsible fora large and growing budget across Google, Microsoft, OpenAI's ChatGPT ads and app campaigns. You'll join the Consumer Growth team, a core focus for the company, as our increasing investment in marketing has accelerated our growth with consumers. Search is changing fast, and we want to stay ahead of it. AI Max and AI Overviews are changing how paid search and SEO have traditionally worked. ChatGPT ads are already one of our growth channels, and we’re building a paid presence across AI assistants and LLMs. You’ll lead that work and help keep ecoATM at the forefront of AI search.

This is a hands‑on role reporting to our Director of Paid Media. You’ll build and run campaigns yourself and own the results. We optimize for incrementality, using every metric we have, from both the ad platforms and our own data. You’ll help shape how we define success and where we invest our spend.

What You’ll Do

• Run Google Ads and Microsoft Ads day to day across Search, Performance Max and AI Max, including structure, bidding, budgets, keywords, ad copy, assets and audiences.
• Build our paid presence on AI platforms. Scale ChatGPT ads, test new AI and LLM placements as they open up, and show what they add beyond Google.
• Shape search strategy for the near and long term as AI changes the channel. Track competitive and industry trends and flag what they mean for us.
• Test your way to growth with an always‑on A/B testing roadmap that improves performance and earns more investment.
• Grow app advertising. Find out what it would take to invest more in app campaigns and to make them succeed.
• Measure what’s incremental. Optimize daily toward online offer locks, and work with the Director of Paid Media on geo holdout tests that show what search adds in kiosk visits and margin.
• Own pacing, forecasting and reporting, including weekly performance updates, budget tracking and clear write‑ups of what you tested and learned.
• Work across teams with our Web and Conversion Manager on landing page tests, with Creative on ad copy and assets, and with SEO so paid and organic work together on the results page without overlapping.

Core Skills & Experience

• 5+ years of hands‑on paid search experience, including at least 2 years owning a large account.
• Deep, current expertise in Google Ads and Microsoft Ads, including bidding and keyword strategy, campaign types, and newer offerings like AI Max.
• A track record of growing paid search investment through experimentation and hypothesis testing.
• A clear understanding of incrementality versus attributed performance, and experience using that difference to make investment decisions.
• Experience with offline or store conversions, including offline conversion import, enhanced conversions, GA4, and conversion tracking you can audit yourself.
• Strong spreadsheet analysis skills, plus comfort pulling your own data from a reporting tool or data warehouse.
• A point of view on where search is heading as people turn to AI assistants, and how a brand should buy media there.
• Clear writing. You can explain a result and a recommendation to people who don’t work in search.
• Ownership. You take pride in the channel’s performance and drive it forward without waiting to be asked.

Nice to Haves:

• Hands‑on time with ChatGPT ads or other AI ad placements.
• Experience at a business where the sale happens offline: retail, recommerce, auto, insurance or similar.
• Local search across thousands of locations, including location assets and store‑visit measurement.
• Hands‑on time with geo testing tools such as Haus, or with media mix models.
• Apple Search Ads or Google App campaigns.
• SQL, and reporting tools such as Funnel.io or Looker.

Location: Remote - Must be located in the United States (preference for San Diego or New York)

Base Salary Range: $115K to 135K

This position may also be eligible for short‑term and incentives based on individual and company performance.

Base pay offered may vary depending on job‑related knowledge, skills, and experience. This information is provided per CA SB 1162 (“CA Pay Transparency Law”). Base pay information is based on market location. Learn more about ecoATM benefits here.

This position may also be eligible for short‑term incentives based on individual and company performance.

This job description is not intended to be all‑inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.

Here at ecoATM/Gazelle we value diversity & belonging and are proud to be an Equal Employment Opportunity employer. All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic, and are fairly and equitably compensated based on current market data. If you need assistance, or an accommodation, please let your recruiter know.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ecoATM | Gazelle’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.