Paid Search Lead: Strategy, Growth and Mentorship

Carnegie; United States; On-site; USD 85,000 - 110,000; Full time

Job summary

Carnegie is seeking an Assistant Director of Paid Search to lead a small team and own paid search strategy for key clients. You’ll work with Directors to maintain best practices, training, and performance standards while growing Carnegie's paid search practice with AI-driven enhancements.

You will mentor 1–2 team members, conduct evaluations, and help shape hiring and workflow planning. A strong background in Google Ads and analytics is required for success.

Qualifications

• Bachelor's degree required; Marketing/Advertising major preferred.
• 3–5 years of experience in paid search on the Google Ads platform; lead generation experience is a plus.
• Currently certified in Google Ads Paid Search, or willing to get certified.
• Experience analyzing digital campaign metrics to measure success.

Responsibilities

• Manage and coach 1–2 paid search team members on campaign strategy, setup, and optimization.
• Lead training, onboarding, and professional development for direct reports.
• Run performance evaluations and give clear, constructive feedback.
• Support hiring and workflow planning for the team.
• Own paid search strategy and execution end to end for medium-priority accounts.
• Guide campaign strategy through AI-driven landscape, using automation and new AI features to drive performance.
• Partner with Digital Strategists on proposals, RFPs, and strategic pivots.
• Use tools like Clarity, GA4, and dashboards to track performance toward goals.
• Join client calls as needed.
• Work with cross-functional teams to share best practices and push new ideas forward.
• Stay current on paid search trends and bring process improvements, tests, and training opportunities.

Skills

Team leadership

Communication

Time management

Problem-solving

Detail-oriented

Adaptability

Education

Bachelor's degree

Tools

Google Ads

GA4

Clarity

Asana

Google Docs/Sheets/Slides

Job description

Carnegie is seeking an Assistant Director of Paid Search to lead a small team and own paid search strategy for key clients. You’ll work with Directors to maintain best practices, training, and performance standards while growing Carnegie's paid search practice with AI-driven enhancements.

You will mentor 1–2 team members, conduct evaluations, and help shape hiring and workflow planning. A strong background in Google Ads and analytics is required for success.