Senior Associate, Paid Search

Omnicom Media; New York (NY); On-site; USD 60,000 - 67,000; Full time

Benefits offered by this job

In-office 3 days/week

Job summary

Omnicom Media is seeking a Senior Associate, Paid Search to lead and manage paid search campaigns in a fast-paced agency setting.

You will analyze data, optimize performance, and support the team with reporting, billing, and QA tasks while mentoring junior staff.

Qualifications

• Post-secondary education, training, or equivalent experience required.
• Minimum 1.5+ year relevant paid search management experience.
• Hands-on with Google Ads and Microsoft Ads.
• Familiarity with bid management platforms (Marin, SA360, SKAI).
• Strong Excel skills and data-driven decision making.
• Interest in AI buying agents and performance marketing.
• Analytical mindset with attention to detail and testing mindset.
• Team player who learns quickly and communicates effectively.

Responsibilities

• Oversee day-to-day paid search activities and report to the team.
• Support monthly billing and reconciliation processes.
• Analyze search query data and identify optimization opportunities.
• Monitor account performance and adjust strategies.
• Lead creation of paid search keywords and ad copy.
• Train and mentor junior team members as needed.
• Contribute to performance reporting and insights.
• Serve as QA for accounts and Excel workbooks.

Skills

Google Ads

Microsoft Ads

Marin

SA360

SKAI

Excel

AI buying agents

Data analysis

A/B testing

Team collaboration

Education

Post-secondary education or equivalent experience

Tools

Marin

SA360

SKAI

Job description

About the job

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

The Search Team

Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like training, development, sharing best practices, access to tools and collaboration.

The Opportunity - Senior Associate, Paid Search

The Senior Associate, Paid Search will play a pivotal role in leading and managing paid search marketing campaigns. They will be responsible for fine-tuning their understanding of search, taking on more day-to-day management responsibilities, and supporting the team in achieving campaign goals.

We are seeking a highly motivated individual who is eager to learn and grow in the field of paid search marketing. The ideal candidate will be detail-oriented and organized, capable of managing multiple tasks and deadlines effectively.

A strong analytical mind is essential for this role, as the candidate will need to analyze data and identify trends to optimize campaign performance.

• Manage paid search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team
• Billing: Support the team in monthly billing and reconciliation process and protocols
• Conduct analysis: Analyze search query data to identify optimization opportunities and make recommendations.
• Monitor performance: Track account performance, identify trends, and make necessary adjustments.
• Create assets: Lead the creation of paid search keyword and ad copy creation
• Support team members: Train and mentor junior team members and provide guidance and support as needed.
• Contribute to reporting: Assist in the creation and analysis of performance reports.
• Quality Assurance: Act as a quality assurance check for the account and excel workbooks

Qualifications

• Relevant post-secondary education, training, or equivalent experience
• Minimum 1.5+ year relevant paid search management experience
• Hand on keyboard experience with Google Ads, Microsoft Ads
• Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
• Proficient in Microsoft office software, most importantly excel
• Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
• Ability to quickly learn and apply new software and tools
• Strong analytical skills and ability to think critically, passion for A/B testing
• A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
• Actively seeks out opportunities to learn and develop new skills
• Enjoys working in a team environment and contributes to a positive team dynamic
• Strong communication and organization skills

Preferred Certifications

• Google Ads Search Certification
• Microsoft Ads Certification
• Google Search Ads 360 Certification
• AI Powered Shopping Ads Certification
• AI Powered Performance Ads

60,000 - 66,500

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.