Digital Marketing Specialist

Randstad USA; Roslyn Heights (NY); Hybrid; USD 48,216 - 61,992; Full time

Job summary

A recruitment agency is seeking a Paid Performance Lead (Digital Marketing Specialist) with 3-5 years of experience in beauty or retail marketing. The role focuses on planning and optimizing campaigns across platforms like Meta, TikTok, and Google Ads. Applicants should have expert-level skills in performance marketing, analytics, and creative collaboration, with a detail-oriented mindset. Hybrid work is required, with 2-3 days in the NYC or Long Island office.

Qualifications

• 3–5+ years of hands-on paid performance experience in beauty or retail.
• Expert-level proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Strong understanding of feed troubleshooting and data analytics.
• Strategic thinker, detail-oriented, and able to work in a fast-paced environment.

Responsibilities

• Plan, build, and optimize end-to-end campaigns across multiple platforms.
• Develop a testing roadmap for creative and technical elements.
• Support integration with retail platforms like TikTok Shop and Meta Shop.
• Analyze performance data for actionable insights and budget management.
• Collaborate with the Creative team on high-performing ad concepts.

Skills

Paid performance marketing

Analytics and reporting

Multi-channel campaign execution

Creative collaboration

Retail commerce integration

Technical troubleshooting

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

Paid Performance Lead – Digital Marketing Specialist

Base pay range: $35.00/hr – $45.00/hr

A beauty/cosmetics client seeks a versatile Paid Performance Lead (Digital Marketing Specialist) on a contract-to-hire basis to own our full-funnel digital acquisition engine.

Key Responsibilities

• Multi-Channel Execution: Plan, build, and optimize end-to-end campaigns across Meta, TikTok, Pinterest, Snapchat, and Google Ads (Search, Shopping, PMax, YouTube).
• Testing & Optimization: Develop a structured testing roadmap for creative (hooks/formats) and technical elements (keywords, bid strategies, and audience layering).
• Social & Retail Commerce: Support integration with TikTok Shop and Meta Shop while managing Pinterest Shopping and retail media activations (Amazon, Walmart Connect).
• Analytics & Reporting: Analyze weekly performance to drive actionable insights that improve CAC/ROAS. Maintain clean tracking, UTM frameworks, and event configurations.
• Creative Collaboration: Partner with the Creative team on briefs, UGC needs, and high-performing ad concepts based on performance data.
• Operational Excellence: Manage budgets, pacing, and forecasting. Troubleshoot feed issues in Google Merchant Center and maintain overall account hygiene.

Qualifications

• Experience: 3–5+ years of hands‑on paid performance experience, specifically within the beauty or retail verticals.
• Platform Expertise: Expert-level proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads (including PMax and Shopping).
• Technical Skills: Strong understanding of feed troubleshooting, attribution, and data analytics.
• Mindset: A strategic thinker who is highly detail-oriented and comfortable operating in a fast-paced, hybrid environment.
• Commute: Ability to work 2–3 days per week in our NYC or Long Island office.

Hourly rate could $35-45/hour or higher depending on experience. Converting to FT in 3-6 months is desired.