Paid Media & Tech Operations Lead

Sinclair Broadcast Group; Cockeysville (MD); Hybrid; USD 83,000 - 111,000; Full time

Benefits offered by this job

Retirement plan

Life insurance

Disability insurance

Health insurance

Dental insurance

Vision insurance

Flexible spending accounts

Paid vacation

Job summary

Sinclair Broadcast Group in the United States is seeking a Senior Manager, Media & Technical Operations to lead Drive Auto's paid-media execution and technical support teams. You will drivecampaign strategy, coaching, and delivery quality across platforms and channels, with a focus on client satisfaction and scalable operations.

The role demands hands-on leadership, cross-functional collaboration, and the ability to translate platform changes into actionable guidance for teams, while maintaining

Qualifications

• 5+ years in digital advertising or automotive marketing
• 2+ years of team leadership
• Hands-on in paid search and paid social campaigns
• Deep knowledge of Google Ads and Meta Ads Manager
• Experience with platform updates, training, and QA

Responsibilities

• Lead and coach Drive Auto Media and Tech Support teams
• Oversee paid campaigns execution, optimization, QA, and analysis
• Provide SME guidance on Google Ads, Meta, TikTok and others
• Evaluate platform updates and adoption needs
• Oversee tech support across configuration, migrations, troubleshooting
• Improve service levels and workflow consistency
• Collaborate with onboarding, support, and account management teams
• Represent Drive Auto in client conversations and guide solutions
• Collaborate with Sales and Leadership on operational needs
• Mentor team members through feedback and training
• Lead by example with professionalism and continuous improvement

Skills

Paid media leadership

Campaign optimization

Google Ads

Meta Ads Manager

Team leadership

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Job description

Sinclair Broadcast Group in the United States is seeking a Senior Manager, Media & Technical Operations to lead Drive Auto's paid-media execution and technical support teams. You will drivecampaign strategy, coaching, and delivery quality across platforms and channels, with a focus on client satisfaction and scalable operations.

The role demands hands-on leadership, cross-functional collaboration, and the ability to translate platform changes into actionable guidance for teams, while maintaining