Automotive Digital Ad Strategist

Sinclair Broadcast Group

Maryland

On-site

USD 52,000 - 60,000

Full time

2 days ago

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Benefits offered by this job

Retirement plan

Bonuses (incentives)

Health, dental and vision plans

Flexible spending accounts

15 paid vacation days

2 paid personal days

9 paid holidays

Paid sick leave (40 hours)

Parental leave

Employee stock purchase plan

Job summary

Sinclair Broadcast Group seeks a Drive Auto Account Manager to act as a digital marketing expert and strategic partner for local sales teams and automotive advertisers, focusing on Tier 3 dealerships. You will oversee post-sale client relationships, monitor performance, and deliver data-driven recommendations to drive growth.

The role requires strong digital advertising knowledge, analytical thinking, and excellent communication.

Qualifications

2+ years in digital account management, client success, or related role.
Strong understanding of digital advertising products and KPIs.
Proven ability to build and maintain client relationships.
Excellent written and verbal communication skills.
Highly organized with capacity to manage multiple accounts.

Responsibilities

Manage automotive advertiser relationships and partnerships to support long-term retention.
Collaborate with local sales teams and internal stakeholders to optimize strategies and align with client objectives.
Monitor campaign pacing and performance; identify trends and recommend adjustments.
Lead Business Reviews and connect results to dealership business objectives with actionable insights.
Maintain proactive client communication and manage expectations.
Identify opportunities to expand advertiser relationships with additional digital products.