Paid Media Account Strategist (Remote, Austin)

Blacksmith Agency LLC; Austin (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets and bidding, and lead 90-day roadmaps for client growth, including retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta and active campaign management.
• Track record of improving ROAS, CPA, or pipeline numbers.
• Agency experience across multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing and campaign termination.
• Set up conversion tracking and attribution using GA4, Tag Manager and pixels.
• Develop 90‑day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads/Meta

ROAS/CPA improvement

Agency experience

English on calls (US clients)

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.