Paid Media Strategist (Remote, Panama City)

Blacksmith Agency LLC; Pennsylvania; Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You’ll set the roadmap, manage budgets, and explain the story behind performance on calls.

In this remote role, you will work with US clients on live calls, optimize campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, and drive ROAS improvements and pipeline growth for multiple accounts.

Qualifications

• 3+ years hands-on in Google Ads and Meta: built, run and optimized campaigns.
• Track record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.

Skills

Google Ads

Meta Ads

Agency experience

Client communication (English)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.