Paid Media Strategist — Data-Driven Growth

Univision Communications, Inc; Miami (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

TelevisaUnivision in Miami, FL seeks a Digital Marketing Specialist to drive paid media strategy across digital and social platforms, focusing on awareness, engagement and tune-in conversions.

The role requires 2–3 years of hands-on media planning/buying, experience with leading ad tools, and bilingual Spanish/English communication. Office-based in Doral, FL with collaboration across internal teams and vendors.

Qualifications

• Bachelor’s degree in a relevant field.
• 2-3 years of hands-on experience in full execution of digital media planning and buying.
• Hands on experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360 or similar programmatic partner.
• Google Campaign Manager or similar Ad Server.
• Basic understanding of Google Analytics.
• Proficient with MS Excel and PowerPoint.
• Strong analytical, strategic thinking, storytelling and problem-solving skills.
• Bilingual in Spanish and English.

Responsibilities

• Develop digital media plans and strategy for TelevisaUnivision property launches; collaborate with internal depts. to find synergies and research data to support and amplify tactics.
• Lead campaign execution: trafficking, implementation, optimization, and reporting of paid media campaigns across self-serve platforms and influencer campaigns.
• Track and interpret results related to KPIs; optimize campaigns in real-time for tune-in studies.
• Collaborate with creative teams and update creative deliverables documents for deadlines.
• Implement A/B tests and optimize ad copy, audiences, keywords, bids and creative testing.
• Create VPAID, VAST and 1x1 tags in Google Campaign Manager to track campaigns with UTM parameters.
• Support daily reporting and campaign presentations using in-house BI tools.
• Liaise with internal stakeholders and external vendors.
• Update trackers in real-time and monitor pacing of spend and performance.

Skills

Digital media planning

Campaign trafficking

Data analysis

Bilingual Spanish/English

Analytical thinking

Communication

Problem solving

Education

Bachelor’s degree

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

DV360

Google Campaign Manager

Google Analytics

Excel

PowerPoint

Job description

TelevisaUnivision in Miami, FL seeks a Digital Marketing Specialist to drive paid media strategy across digital and social platforms, focusing on awareness, engagement and tune-in conversions.

The role requires 2–3 years of hands-on media planning/buying, experience with leading ad tools, and bilingual Spanish/English communication. Office-based in Doral, FL with collaboration across internal teams and vendors.