Digital Marketing Strategist: Paid Media & Analytics

Univision communications inc; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

TelevisaUnivision in Miami, FL is seeking a data-driven Digital Marketing Specialist to join our team. The role focuses on developing digital media plans and executing paid campaigns across Meta, Google, DV360, TikTok, Spotify, and more.

You will analyze results against KPIs, optimize in real time, collaborate with creative, and support reporting using BI tools. Fluency in English and Spanish is required; a Bachelor's degree and 2–3 years of hands-on experience are expected.

Qualifications

• Bachelor’s degree required.
• 2–3 years of hands-on experience in full execution of digital media planning and buying.
• Experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360 or similar.
• Experience with Google Campaign Manager or similar Ad Server.
• Basic understanding of Google Analytics.
• Proficient in MS Excel and PowerPoint.
• Strong analytical, strategic thinking, storytelling and problem-solving skills.
• Bilingual in Spanish and English.

Responsibilities

• Develop digital media plans and strategy for launches; collaborate with internal teams.
• Lead campaign execution across platforms and manage digital media buys.
• Track KPIs and optimize campaigns in real time.
• Collaborate with creative team and update deliverables and deadlines.
• Implement A/B tests and optimize ads, audiences, keywords, and bids.
• Create VPAID and VAST tags in Google Campaign Manager with UTMs.
• Support daily reporting and campaign presentations using BI tools.
• Liaise with internal stakeholders and external vendors.
• Monitor spend pacing and performance trackers in real time.

Skills

Digital media planning

Campaign management

Data analysis

Bilingual in Spanish and English

Analytical thinking

Strategic thinking

Problem-solving

Storytelling

Communication skills

Education

Bachelor's degree

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

DV360

Google Campaign Manager

Google Analytics

Excel

PowerPoint

Job description

TelevisaUnivision in Miami, FL is seeking a data-driven Digital Marketing Specialist to join our team. The role focuses on developing digital media plans and executing paid campaigns across Meta, Google, DV360, TikTok, Spotify, and more.

You will analyze results against KPIs, optimize in real time, collaborate with creative, and support reporting using BI tools. Fluency in English and Spanish is required; a Bachelor's degree and 2–3 years of hands-on experience are expected.