Digital Marketing Specialist

Univision communications inc; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

TelevisaUnivision in Miami, FL is seeking a data-driven Digital Marketing Specialist to join our team. The role focuses on developing digital media plans and executing paid campaigns across Meta, Google, DV360, TikTok, Spotify, and more.

You will analyze results against KPIs, optimize in real time, collaborate with creative, and support reporting using BI tools. Fluency in English and Spanish is required; a Bachelor's degree and 2–3 years of hands-on experience are expected.

Qualifications

• Bachelor’s degree required.
• 2–3 years of hands-on experience in full execution of digital media planning and buying.
• Experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360 or similar.
• Experience with Google Campaign Manager or similar Ad Server.
• Basic understanding of Google Analytics.
• Proficient in MS Excel and PowerPoint.
• Strong analytical, strategic thinking, storytelling and problem-solving skills.
• Bilingual in Spanish and English.

Responsibilities

• Develop digital media plans and strategy for launches; collaborate with internal teams.
• Lead campaign execution across platforms and manage digital media buys.
• Track KPIs and optimize campaigns in real time.
• Collaborate with creative team and update deliverables and deadlines.
• Implement A/B tests and optimize ads, audiences, keywords, and bids.
• Create VPAID and VAST tags in Google Campaign Manager with UTMs.
• Support daily reporting and campaign presentations using BI tools.
• Liaise with internal stakeholders and external vendors.
• Monitor spend pacing and performance trackers in real time.

Skills

Digital media planning

Campaign management

Data analysis

Bilingual in Spanish and English

Analytical thinking

Strategic thinking

Problem-solving

Storytelling

Communication skills

Education

Bachelor's degree

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

DV360

Google Campaign Manager

Google Analytics

Excel

PowerPoint

Job description

TelevisaUnivision is seeking a data-driven, solutions-oriented Digital Marketing Specialist to join our team in Miami, FL.

Job Responsibilities

• Develop digital media plans and strategy for TelevisaUnivision property launches; collaborate with internal depts. to find synergies and research data to support and amplify tactics.
• Lead campaign execution: trafficking, implementation, optimization, and reporting of paid media campaigns across self-serve platforms (Meta Ads, TikTok Ads, Google Ads, DV360 programmatic, Spotify ads etc.) and lead communication for digital media buys (LG Ads, Vizio, etc.) and influencer campaigns.
• Track and interpret results as it relates to main KPIs, making real-time optimizations to increase the effectiveness of campaigns as well as all campaigns that have tune-in study measurement appended to them.
• Collaborate with creative team and update creative deliverables documents to communicate deadlines and creative needs.
• Implement A/B tests, learn processes to improve efficiency and drive growth; including, but not limited to ad copy, audiences, keywords, bid strategies, and creative testing.
• Create VPAID, VAST and 1x1 tags within Google Campaign Manager to track all paid media campaigns with appropriate UTM parameters.
• Aid in daily reporting and campaign presentations, leveraging in-house business intelligence tools
• Liaise with internal stakeholders and external vendors
• Update trackers in real-time and track pacing of all campaign spend and performance

Required Skills & Experience

• Bachelor's degree
• 2-3 years of proven hands-on experience in full execution of digital media planning and buying
• Hands on experience with Meta Ads Manager, TikTok Ads manager, Google Ads, DV360 or similar programmatic partner.
• Google Campaign Manager or similar Ad Server
• Basic understanding of Google Analytics
• Proficient with MS Excel and PowerPoint
• Strong analytical, strategic thinking, story-telling and problem-solving skills
• Bilingual in Spanish and English

Desired Skills

• Knowledge of digital research tools such as comScore, Nielsen, etc. to inform media planning
• Experience with DOMO or similar business intelligence tools
• Passion for social media and current social trends
• Experience with tracking and onboarding tune-in study measurement campaigns (Videoamp, SambaTV etc)
• Experience working with social media and activating paid social campaigns
• Meta Certification or TikTok Certification (Media Planning or Media Buying) is a plus.
• Working knowledge of one or more social analytics, listening and/or insights tools i.e. Brandwatch, Talkwalker, Sprout Social, ListenFirst, Tubular, Creator IQ, Comscore Shareablee
• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data
• Ability to leverage company-approved AI tools to enhance productivity, improve operational efficiency, and support data-driven problem-solving and decision-making.
• Exceptional communication and interpersonal

Eligibility Requirements

Must be willing to work from office in Doral, FL.

Employment/education will be verified.

Applicants must be currently authorized to work in the United States on a full-time basis.

TelevisaUnivision is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to characteristics protected by law.

About TelevisaUnivision

TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com.