Paid Media Strategist

Watershed Strategy; Washington (District of Columbia); Remote; USD 70,000 - 90,000; Full time

Job summary

A progressive digital marketing firm in Washington, DC is seeking a Paid Media Strategist to manage and optimize digital media campaigns across diverse platforms. The role requires 3+ years of experience with tools like Facebook and Google Ads, strong analytical skills with data manipulation, and the ability to collaboratively work within teams. The position comes with full-time employment benefits and offers opportunities for strategic campaign development during the election cycle.

Qualifications

• 3+ years experience managing paid digital media campaigns.
• Proven ability to use data tools like Google Sheets and Excel.
• Strong understanding of the media landscape.

Responsibilities

• Manage and support the execution of digital campaigns across platforms.
• Track campaign performance and ensure client KPIs are met.
• Collaborate with team members and communicate program updates.

Skills

Facebook Ads

Google Ads

Campaign reporting

Data analysis

Digital media strategy

Organizational skills

Tools

Google Sheets

Excel

The Trade Desk

DV360

CM360

Job description

Watershed Strategy is a full-service digital advertising and strategic communications firm serving Democratic campaigns and progressive organizations. We are seeking a Paid Media Strategist to join our growing team and play a crucial role in our work this election cycle.

As Paid Media Strategist, you will be responsible for supporting the implementation and management of our client’s paid media programs. You will work closely with the Director of Paid Media and the ad ops teams to help execute ad buys, optimize and pace campaigns, and provide above-and-beyond client support.

You’ll have the opportunity to strategize, optimize, analyze, and apply learnings within and across campaigns, and use metrics to determine actions and measure progress towards goals.

Job Responsibilities

• Managing and supporting the execution of clients’ digital persuasion and mobilization campaigns across social, search, programmatic, and other digital ad platforms.
• Working closely with the media team to follow internal procedures and make sure no balls are dropped, from client onboarding and verification processes, to finalized creative delivery and campaign set up, to Q/A, and launch.
• Managing, optimizing, and tracking live digital campaign performance to ensure budgets are managed and client KPIs are met.
• Delivering data-informed and forward-thinking campaign reporting to the team on deadline.
• Collaborating with planning and data strategists to share insights, address issues, identify opportunities, and adjust media plans or creative as needed.
• Clearly and accurately communicating program updates to the paid media director, partners, and client team.
• Staying informed about the changing media landscape and recommending programmatic changes accordingly.

Qualifications

• Has 3+ years experience managing, trafficking, and reporting on paid digital media campaigns through tools such as Facebook Ads and Google Ads.
• Knows the ins and outs of major digital advertising platforms and tools, including self-serve advertising platforms (Facebook, Google Ads, Snapchat, etc.) and at least 1 DSP (The Trade Desk, DV360, etc.). Experience working with ad serving technology like CM360 is necessary.
• Has experience using Google Sheets/Excel and other data tools, with proven ability to export and manipulate data, build charts or tables, and develop insights or takeaways that reflect the data presented.
• Interested in using campaign research and data to develop successful paid media strategies, pinpoint audience targets, and match messages to the right voters.
• Has a detailed and current understanding of the media landscape, including staying up to date on changes to policies both in the broader media space and political space.
• Ability to work collaboratively in a remote work setting - you will be working cross-functionally with several other members of the team and will need to communicate clearly and effectively to be successful.
• Strong organizational skills and attention to detail.

To Apply

Please email your resume to [e-mail]

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Advertising Services