Paid Digital Strategist

LaSalle Network; Chicago (IL); Remote; USD 130,699 - 186,148; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Job summary

A digital marketing agency is seeking a Paid Digital Strategist for a 2-month remote contract. The role involves driving lower-funnel paid media performance, managing campaigns across platforms like Google Ads and Meta, and collaborating with teams for seamless execution. Candidates should have at least 6 years of experience in digital marketing with a strong analytical mindset. The position pays up to $115.00/hr and includes benefits for contractors.

Qualifications

• 6+ years of experience in paid digital or performance marketing.
• Proven experience managing conversion-focused, lower-funnel campaigns.
• Hands-on expertise with Google Ads and paid social platforms.

Responsibilities

• Own end-to-end paid digital strategy and execution.
• Manage and optimize campaigns across Google Ads, Meta, and other platforms.
• Monitor performance daily and provide actionable insights.
• Lead testing strategies across creative, audience, bidding, and landing pages.
• Manage budgets, pacing, and performance reporting.

Skills

Paid digital strategy

Analytical skills

Campaign management

Optimization

Google Ads

Paid social platforms

Job description

Paid Digital Strategist

LaSalle Network has partnered with a boutique digital marketing agency to identify a Paid Digital Strategist for a 2-month, fully remote contract engagement (40 hours per week). This consultant will step in quickly to own day-to-day paid digital strategy and execution, partnering closely with internal teams to optimize campaigns and deliver measurable results. The ideal candidate is comfortable operating in a contract environment, taking immediate ownership, and balancing both strategic thinking and hands‑on execution.

This Paid Digital Strategist is highly hands‑on and focused on driving lower‑funnel paid media performance across key client accounts.

Paid Digital Strategist Responsibilities

• Own end‑to‑end paid digital strategy and execution with a strong emphasis on lower‑funnel performance
• Manage and optimize campaigns across Google Ads, Meta, and other paid media platforms
• Monitor performance daily and translate insights into actionable optimizations
• Lead testing strategies across creative, audience, bidding, and landing pages
• Manage budgets, pacing, and performance reporting
• Collaborate cross‑functionally to ensure seamless execution
• Communicate performance insights and recommendations clearly to stakeholders
• Stay current on platform updates, trends, and best practices

Paid Digital Strategist Qualifications

• 6+ years of experience in paid digital or performance marketing
• Proven experience managing conversion‑focused, lower‑funnel campaigns
• Hands‑on expertise with Google Ads and paid social platforms
• Data‑driven mindset with strong analytical skills
• Ability to ramp quickly and operate effectively in a contract environment

Please note this will be a W2 contract and pay up to $115.00/hr. LaSalle Network contractors have the opportunity to enroll in benefits including medical, dental and vision insurance.

Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.