Political Advertising Strategist

Longwell Partners; Washington; On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical insurance 100% covered

Metro-accessible downtown location

Opportunities for learning and growth

Job summary

A pro-democracy communications firm based in Washington, DC is seeking a Political Advertising Strategist to design and deliver targeted digital campaigns. The ideal candidate has 1–4 years in digital media buying and political advertising, with strong skills in Meta Ads Manager and Google Ads. This role requires precise targeting and optimizing strategies to measure impact, contributing to meaningful political advocacy. Competitive salary and full benefits offered.

Qualifications

• 1–4 years of hands-on experience in digital media buying and political advertising.
• Strong familiarity with using Meta Ads Manager and Google Ads.
• Analytical and strategic thinker with attention to detail.

Responsibilities

• Plan, launch, and manage paid campaigns on Meta Ads Manager and Google Ads.
• Monitor performance and implement optimizations.
• Produce reports and insights for internal teams.

Skills

Digital media buying

Political advertising

Meta Ads Manager

Google Ads

Analytical thinking

Education

Bachelor’s degree or equivalent experience

Tools

Meta Ads Manager

Google Ads

Job description

Longwell Partners is a full-service, pro-democracy communications firm based in Washington, DC. We specialize in high-profile political projects—including The Bulwark , Home of the Brave , and Republican Voters Against Trump —and we’re looking for a Political Advertising Strategist to help design and deliver targeted digital campaigns that reach influential audiences and drive measurable impact.

If you’re a creative problem-solver with hands-on experience managing digital ad campaigns, and you’re motivated by the chance to put those skills to work advancing a pro-democracy mission, we’d love to hear from you.

About the Role:

This role is ideal for someone with experience planning and executing paid media campaigns who thrives in a fast-paced, mission-driven environment and wants their work to make a real difference in today’s political landscape. You’ll play a key part in shaping how our campaigns reach and persuade audiences, turning data and creative strategy into meaningful political impact.

Working closely with senior members of the political and media teams, you’ll take ownership of campaign setup, management, and performance across Meta and Google Ads while also contributing to broader communications and messaging strategy. You’ll have opportunities to expand into other channels, such as connected TV.

It’s a hands-on role where you’ll test strategies, analyze results, and translate insights into actionable improvements. You’ll collaborate with colleagues who value curiosity, precision, and creativity, and you’ll help bring to life some of the most dynamic pro-democracy campaigns in the country.

Outside of election season, you’ll also contribute to research, political strategy, and communications projects that support our ongoing advocacy work.

Your Responsibilities:

• Plan, launch, and manage paid campaigns on Meta Ads Manager (Facebook, Instagram, Threads) and Google Ads (YouTube, Search, Display).
• Execute campaigns with precise targeting, budgeting, and scheduling to achieve acquisition and persuasion goals.
• Monitor performance, troubleshoot issues, and implement optimizations to improve reach, efficiency, and ROI.
• Produce reports and insights for internal teams to evaluate results and guide messaging strategy.
• Stay up to date on platform policies, ad formats, and performance best practices.
• Collaborate across teams to ensure creative assets and ad copy align with campaign goals and resonate with key audiences.

What We’re Looking For:

• 1–4 years of hands-on experience in digital media buying and political advertising.
• Strong familiarity with and hands‑on experience using Meta Ads Manager and Google Ads, including experience managing budgets and optimizing live campaigns.
• Strong understanding of how political messages and creative content influence public opinion.
• Analytical and strategic thinker with strong attention to detail, the ability to interpret performance data, and enthusiasm for working in a fast‑paced, high‑impact environment.
• Ability to be in the office (downtown DC) five days a week. This is not a remote or hybrid opportunity.

Preferred Qualifications:

• Bachelor’s degree or equivalent experience.
• Familiarity with additional platforms such as X (Twitter), TikTok, or programmatic DSPs.
• Experience in advocacy, politics, or issue‑based communications.

Why Join Us:

• Base salary range: $60,000 – $85,000, commensurate with experience
• 100% covered medical insurance
• Metro-accessible, downtown DC location
• Opportunities to learn, innovate, and grow within a mission-driven, high-performance team that values hard work, initiative, and collaboration

How to Apply:

Please send your resume and a brief cover letter to [e-mail] . In your cover letter, please tell us why you’re interested in Longwell Partners and how your experience makes you a strong fit for this role.