Paid Media Strategist

Watershed Strategy; Washington (District of Columbia); Remote; USD 60,000 - 80,000; Full time

Job summary

A digital advertising firm in Washington is seeking a Paid Media Strategist to manage and optimize paid media campaigns for clients. The ideal candidate will have over 3 years of experience in digital advertising platforms like Facebook Ads and Google Ads. Responsibilities include campaign execution, performance tracking, and collaborating with the media team. This role offers the chance to make a significant impact during the election cycle in a remote working environment.

Qualifications

• 3+ years of experience managing paid digital media campaigns.
• Experience with major digital ad platforms and at least 1 DSP.
• Strong analytical skills with data tools for insights development.

Responsibilities

• Manage and support execution of digital campaigns across platforms.
• Ensure client onboarding and campaign setup follow procedures.
• Optimize campaign performance to meet client KPIs.

Skills

Managing paid digital media campaigns

Experience with Facebook Ads

Experience with Google Ads

Data manipulation in Google Sheets/Excel

Understanding of media landscape

Strong organizational skills

Ability to work collaboratively

Tools

Facebook Ads

Google Ads

CM360

The Trade Desk

DV360

Job description

Watershed Strategy is a full-service digital advertising and strategic communications firm serving Democratic campaigns and progressive organizations. We are seeking a Paid Media Strategist to join our growing team and play a crucial role in our work this election cycle.

As Paid Media Strategist, you will be responsible for supporting the implementation and management of our client’s paid media programs. As a member of the Paid Media Team, you will work closely with the Director of Paid Media and the ad ops teams to help execute ad buys, optimize and pace campaigns, and provide above-and-beyond client support.

As a member of a new and growing company, we’re looking for someone excited about opportunities to strategize, optimize, analyze, and apply learnings within and across campaigns, and use metrics to determine actions and measure progress towards goals.

Job Responsibilities

• Managing and supporting the execution of clients’ digital persuasion and mobilization campaigns across social, search, programmatic, and other digital ad platforms.
• Working closely with the media team to follow internal procedures and make sure no balls are dropped, from client onboarding and verification processes, to finalized creative delivery and campaign set up, to Q/A, and launch.
• Managing, optimizing, and tracking live digital campaign performance to ensure budgets are managed and client KPIs are met.
• Delivering data-informed and forward-thinking campaign reporting to the team on deadline.
• Collaboratewith planning and data strategists to share insights, address issues, identify opportunities, and adjust media plans or creative as needed.
• Clearly and accurately communicate program updates to the paid media director, partners, and client team.
• Stay informed about the changing media landscape and recommend programmatic changes accordingly.

Qualifications

• Has 3+ years experience managing, trafficking, and reporting on paid digital media campaigns through tools such as Facebook Ads and Google Ads.
• Knows the ins and outs of major digital advertising platforms and tools, including self-serve advertising platforms (Facebook, Google Ads, Snapchat, etc.) and at least 1 DSP (The Trade Desk, DV360, etc.) Experience working with ad serving technology like CM360 is necessary.
• Has experience using Google Sheets/Excel and other data tools, with proven ability to export and manipulate data, build charts or tables, and develop insights or takeaways that reflect the data presented.
• Interested in using campaign research and data to develop successful paid media strategies, pinpoint audience targets, and match messages to the right voters.
• A detailed and current understanding of the media landscape, including staying up to date on changes to policies both in the broader media space and political space.
• Ability to work collaboratively in a remote work setting - you will be working cross-functionally with several other members of the team and will need to communicate clearly and effectively to be successful.
• Strong organizational skills and attention to detail.

To apply, please email your resume to [e-mail]

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Advertising Services