Senior Paid Social Strategist

Accelerated Digital Media; Chicago (IL); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Unlimited paid time off

Health, dental, and vision coverage

401K with employer match

Continuous professional development opportunities

Job summary

A digital marketing agency in Chicago seeks a Senior Paid Social Strategist to lead advertising efforts for health and e-commerce clients. The role involves developing strategies, managing campaigns, and analyzing performance metrics. Ideal candidates will have over five years of experience in paid social media and strong analytical skills. Offers competitive salary, flexible working environment, and comprehensive benefits including health coverage and unlimited PTO.

Qualifications

• 5+ years of experience in paid social media advertising.
• Proficiency in data analysis tools required.
• Creative ability to develop engaging ad content.

Responsibilities

• Lead paid social media advertising for digital health clients.
• Develop and implement campaigns across various platforms.
• Monitor and optimize campaigns based on data-driven insights.

Skills

Analytical skills

Leadership

Communication

Creative thinking

Proficiency in social media tools

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Master's degree

Tools

Facebook Blueprint

TikTok Academy

Data analysis tools

Job description

About Us

Accelerated Digital Media is a self‑funded, employee‑owned digital marketing agency focused on performance media management across paid search and paid social channels. Our culture prioritizes the team and values high standards, fresh perspectives, collaboration, and individual accountability to meet ambitious growth objectives. We specialize in direct‑to‑consumer brands in healthcare, digital health, and e‑commerce.

Job Summary

As a Senior Paid Social Strategist, you will lead the paid social media advertising efforts for innovative digital health and e‑commerce clients. You will develop and implement paid social strategies, manage campaigns across platforms, own client communication, optimize campaigns for performance, stay updated on industry trends, and collaborate with clients to achieve marketing goals.

Responsibilities

• Strategy and Planning:
  • Work closely with clients to understand campaign objectives and audience targeting.
  • Develop comprehensive paid social media strategies aligned with client goals and budget constraints.
  • Oversee the creation of detailed campaign plans, including budget allocation and ad creative strategies.
• Campaign Management and Execution:
  • Lead the setup and management of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, TikTok, and others.
  • Oversee the development of ad creatives, including ad copy, images, videos, and landing pages.
  • Implement advanced audience targeting and segmentation strategies.
  • Monitor campaign performance and make data‑driven adjustments to optimize key metrics (e.g., CTR, CPC, ROAS).
• Audience Research and Analysis:
  • Conduct audience research and segmentation to maximize ad relevance and performance.
  • Utilize audience‑targeting features and tools offered by social media platforms.
  • Implement retargeting and lookalike audience strategies.
• Performance Analysis and Reporting:
  • Monitor and analyze campaign performance using social media analytics tools.
  • Generate regular reports to track KPIs and campaign effectiveness.
  • Provide strategic insights and recommendations for continuous optimization and improvement.
  • Mentor, QA work, and train Account Managers.
• Stay Updated:
  • Stay informed about industry trends, emerging platforms, and updates in social media advertising.
  • Recommend and implement new strategies, features, and technologies as needed.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in paid social media advertising.
• Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent leadership, communication, and collaboration skills.
• Creative thinking and ability to develop engaging ad content.
• Proficiency in social media management and scheduling tools.
• In-depth knowledge of A/B testing and optimization techniques.

Benefits

• Competitive salary and performance‑based bonuses.
• Opportunities for continuous professional development.
• Open, supportive, and productive culture with remote work across the continent.
• Work with innovative digital health brands and fast‑growing e‑commerce companies.
• 90% company sponsorship for health, dental, and vision.
• 401K with employer match program through Human Interest.
• Unlimited paid time off (minimum 2 weeks per year).
• In‑person company‑sponsored events multiple times per year and monthly virtual activities.
• Total compensation range $85,000 – $100,000.

How to Apply

If you’re ready to take your paid social career to new heights and be part of a dynamic team driving digital success, we invite you to apply. Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Sales and Business Development

Industries

• Advertising Services