Paid Media Strategist

Demonstrate x DDW; San Francisco (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Demonstrate x DDW in San Francisco seeks a Media Strategist to lead strategy, planning, buying and implementation across digital, video, social and traditional media for client campaigns. This role emphasizes data-driven decision making and close collaboration with creative and analytics teams.

The ideal candidate has 2–3 years of relevant experience, strong math and detail orientation, and thrives in a fast-paced hybrid environment.

Qualifications

• BS/BA required.
• 2-3 years’ experience in a similar role preferred.
• Creative and curious spirit; problem solver at heart.
• Interest in complex strategic planning, analytics.
• Demonstrates leadership skills, takes initiative, proactive and self-motivated.
• Team player – self-motivated; excellent interpersonal, oral, and written communication; problem-solving and decision-making skills required.
• Strong math skills and understanding of Microsoft tools (Excel pivot tables, PPT, Outlook, Teams) and proficiency with Google Suite.
• Excellent organizational, time management, and multitasking capabilities a must.
• Comfortable working in a fast-paced hybrid environment.

Responsibilities

• Research and evaluate market data.
• Develop/maintain relationships with media partners, negotiating rates and developing new opportunities.
• Build close client relationships providing media education, direction, POVs and project updates.
• Create, plan and execute large, integrated programs including digital, video, social and traditional outlets.
• Help mold campaign media strategy across all media channels.
• Determine KPIs to track campaign effectiveness and assess success of programs.
• Manage third-party buying agencies & services for global, TV, radio and OOH.
• Well versed in real time biddable (Google Ads, Social) and programmatic buying platforms.
• Create and present media recommendations including new ideas to internal teams and clients.
• Produce media authorization forms (MAF) and manage all media contracts.
• Track account spending and collaborate with Finance on billing trackers and reconciliation.
• Work with other departments to develop and implement campaigns; manage material specs and artwork due dates.
• Manage QA and trafficking of online media plans using third party servers as needed.
• Build, manage and optimize RTB and programmatic campaigns (Facebook, Google Ads, Snapchat, MNTN).
• E-comm and RMN experience is a plus.
• Analyze cross-channel media plan data and provide optimization insights with team support.
• Experience with data visualization tools.
• Present plan optimizations during analytics meetings as needed.
• Manage media project billing and weekly audits.

Skills

Media strategy

Media planning

Media buying

Digital media

Programmatic buying

Analytics

Excel pivot tables

Google Suite

Education

BS/BA

Tools

Campaign Manager

Google Analytics

Google Tag Manager

Google Data Studio

Facebook Business Manager

SnapChat for Business

MNTN

Job description

Demonstrate x DDW is seeking a Media Strategist to join our growing paid media team. This position will be responsible for media strategy, planning, buying, and implementation of our client campaigns across a variety of media vehicles with an emphasis on digital. The ideal candidate will have 2-3 years’ of experience in a similar role. They will need to have strong math skills, prodigious attention to detail, creative thinking and an analytical mind.

We are looking for someone with a passion for advertising and an unquenchable curiosity about marketing and communications. This is a wonderful opportunity to accelerate your career working in an entrepreneurial, collaborative and creative environment. We look for small egos, big brains, warm personalities, professional excellence, and a proactive and solution-oriented disposition.

The responsibilities of the role include, but are not limited to:

• Research and evaluate market data
• Develop/maintain relationships with media partners, negotiating rates and developing new opportunities
• Build close client relationships (a more traditional account function) providing media education, direction, POVs and project updates, as requested
• Create, plan and execute large, custom and fully integrated programs, primarily including all forms of digital, video, social, as well as traditional outlets, as needed
• Help mold campaign media strategy across all media channels
• Determine KPIs to track campaign effectiveness and assess the success of programs and campaigns
• Manage third-party buying agencies & services for global, TV, radio and OOH
• Well versed in real time biddable (Google Ads, Social Media) and programmatic buying platforms
• Create and present media recommendations including new ideas to both internal teams and clients alike
• Produce media authorization forms (MAF) and manage all media contracts
• Track account spending (TV actuals, digital viewability, social performance, etc.) and collaborate with Finance to maintain up-to-date billing trackers and reconciliation
• Work closely with and help inspire collaboration with other departments (creative, social, brand, earned) to develop and implement the best campaigns; manage material specs and artwork due dates
• Manage the QA and trafficking of online media plans using third party server as needed
• Ability to build, manage, execute, and optimize real-time-bidding (RTB) and programmatic campaigns via relevant platforms such as Facebook Business Manager, SnapChat for Business, Google Ads, MNTN, etc.
• E-comm and Retail Media Network (RMN) experience is a plus
• Analyze cross-channel media plan data, build charts/slides/dashboards reflecting such and provide insights for optimization with the help of your team and the data-driven marketing team
• Experience with data visualization and or visualization tools
• Present plan optimizations to clients during analytics meetings or on an as needed basis
• Manage media project billing to ensure accurate weekly billing audits and budget recaps
• Monitor trends, tools, opportunities, and applications across the marketing landscape
• Manage day-to-day communication with key partners: vendors, partner agencies, and creative media and social clients

Required Qualifications:

• BS/BA required
• 2-3 years’ experience in a similar role preferred
• A creative and curious spirit; problem solver at heart
• Interest in complex strategic planning, analytics
• Demonstrates leadership skills, takes initiative, proactive and self-motivated
• Team player – self-motivated; excellent interpersonal, oral, and written communication; problem-solving and decision-making skills required
• Strong math skills and understanding of Microsoft tools required (Excel [including pivot tables], PPT, Outlook, Teams) and proficiency with Google Suite
• Excellent organizational, time management, and multitasking capabilities a must
• Prodigious attention to detail, accuracy, and deadlines
• Comfortable working in a fast-paced hybrid environment

Desired Qualifications:

• Experience building and executing paid social for at least one of the primary platforms (Facebook/Instagram, Twitter, LinkedIn, TikTok, Snapchat)
• Knowledge of Campaign Manager, Google Analytics, Google Tag Manager, Google Data Studio, ad trafficking, and/or campaign reporting preferred

We are Demonstrate: a strategic communications partner that believes brand actions build meaningful relationships— driving business growth. And those actions are earned through bespoke strategies, outsized ideas and impactful storytelling.

We are curious, creative, collaborative strategic thinkers who deliver business results. We help our client partners navigate the current cultural landscape and position their initiatives to relevant and niche markets. Our practice areas include CPG, food & beverage, fashion and beauty, health, wellness, consumer technology, non-profit and hospitality.