Paid Media Specialist

Hire Hangar

United States

Remoto

USD 70.000 - 110.000

Tempo pieno

4 giorni fa

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Descrizione del lavoro

Hire Hangar, Inc. is seeking a highly analytical Paid Media Specialist to own and optimize performance across Meta Ads, Google Ads, and additional channels from a remote location in the US.

The role emphasizes data-driven decision making, structured experimentation, and autonomous execution in a fast-paced environment. You will design and run A/B tests, coordinate with creative for ad assets, and ensure attribution accuracy by reconciling in-platform data with backend sales data.

Competenze

Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns.
Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS.
Strong experimental mindset with experience designing, running, and documenting structured ad tests.
Proficiency in Google Ads including Search, Display, and Performance Max.
Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms.
Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools.
Ability to identify and resolve discrepancies between platform data and back-end sales data.
Highly organized, self-directed, and comfortable operating in a lean, remote team environment.
Strong written and spoken English with a clear, professional communication style.

Mansioni

Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube
Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing
Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS
Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity
Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data
Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads
Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure
Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions
Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media

Conoscenze

Meta Ads

CAC optimization

A/B testing

Google Ads

Performance Max

GA4 & GTM

Data reconciliation

Remote collaboration

English communication

Remote work experience

Strumenti

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Triple Whale

Northbeam

Google Merchant Center

Google Workspace

Slack

Zoom

Descrizione del lavoro

Join the company and work with fast-growing global companies while building a long-term career.

Job Title: Paid Media SpecialistLocation: RemoteTime Zone: US Time Zones (EST–PST)Role OverviewWe are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.

Key Responsibilities

Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube
Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing
Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS
Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity
Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data
Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads
Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure
Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions
Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media

Required Qualifications

Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns
Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS
Strong experimental mindset with experience designing, running, and documenting structured ad tests
Proficiency in Google Ads including Search, Display, and Performance Max
Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms
Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools
Ability to identify and resolve discrepancies between platform data and back-end sales data
Highly organized, self-directed, and comfortable operating in a lean, remote team environment
Strong written and spoken English with a clear, professional communication style
Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications

Experience working in regulated or restricted advertising categories
Familiarity with Merchant Center and Google Shopping
Experience with creative performance metrics such as hook rate, hold rate, and thumb-stop ratio
Background in DTC or e-commerce performance marketing

Tools & Technology