Paid Media Strategist Lead - REMOTE

Jobgether; Pennsylvania; Remote; USD 120,000 - 140,000; Full time

Benefits offered by this job

Positive impact on health

Free body scans for team members

Growth opportunities

Flexible vacation policy

401(k) plan with contributions

Comprehensive health benefits

Job summary

A marketing firm is seeking a Senior Paid Media Strategist to enhance customer acquisition through effective campaign management. This remote role demands over 5 years of experience in paid social and search campaigns, focusing on performance optimization and budget management. The candidate should possess strong analytical skills and a collaborative mindset. Join us in reshaping proactive healthcare while delivering impactful marketing solutions. Competitive salary and benefits are offered.

Qualifications

• 5+ years of hands-on experience managing paid social and paid search campaigns.
• Proven success managing seven-figure monthly budgets and optimizing to CPA and ROAS targets.
• Deep proficiency in paid social and paid search with strong campaign structure understanding.

Responsibilities

• Execute day-to-day campaign management across paid social and paid search.
• Implement structured testing frameworks to identify performance drivers.
• Analyze performance data to generate actionable insights.

Skills

Campaign management

Performance optimization

Analytical skills

Cross-functional collaboration

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Paid Media Strategist - REMOTE. In this critical role, you will directly influence customer acquisition during a significant growth phase. You will work closely with the Growth Marketing team to manage and optimize performance across various paid social and search channels. Your hands‑on approach to campaign management will help reinforce best practices and innovative strategies, ensuring campaigns are responsive and deliver impactful results. Join us in reshaping proactive healthcare while leveraging advanced technology and collaborating with a team of experts.

Accountabilities

• Execute day-to-day campaign management + analysis across paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads) including bid, budget, and audience optimizations.
• Refresh ad copy, creative assets, and extensions in collaboration with the internal team.
• Implement structured testing frameworks (copy, creative, audience, landing page) to identify performance drivers and scale winners.
• Analyze performance data to generate actionable insights and recommendations that align with overall acquisition goals (CPA, ROAS, Cost/Purchase).
• Support the rollout of new channels and campaign types (YouTube, Demand Gen, etc.) as the company expands its media mix.
• Partner with internal teams on tracking and measurement to ensure high-quality signal input for campaign optimization.
• Collaborate with internal leads to deliver reports, insights, and recommendations for weekly reviews.
• Utilize paid media technology to manage campaigns, bids, and budgets at scale.

Requirements

• 5+ years of hands‑on experience managing paid social and paid search campaigns.
• Proven success managing seven‑figure monthly budgets and optimizing to CPA and ROAS targets.
• Deep proficiency in paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads), with a strong grasp of campaign structure, automation levers, and creative optimization.
• Strong analytical mindset; ability to interpret data and pivot quickly based on performance insights.
• Familiarity with other platforms such as Pinterest, Reddit and tools like Google Analytics a plus.
• Excellent communication and collaboration skills; comfortable working cross-functionally in a fast-paced environment.
• Experience in high‑AOV consumer, health‑care, or wellness categories a plus.

Benefits

• An avenue to make a positive impact on people's lives and their health.
• Free, whole‑body scans provided to each team member.
• Growth opportunities available within the organization.
• Weekly team gatherings to connect, share, and socialize.
• Flexible vacation policy encouraging time away for wellbeing.
• Commuter Benefits Plan to assist with transit and parking costs.
• 401(k) plan with company contributions.
• Comprehensive benefits package including health, dental, vision, and Mental Health coverage.
• Base salary ranging from $120,000-$140,000 depending on experience and location.

Why Apply Through Jobgether?

We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

AI Disclosure: We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.