Paid Media Specialist at ThermoFisher Scientific Carlsbad, CA

Hong Kong Study Skills Research Institute; Carlsbad (CA); Presencial; USD 83.300 - 125.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive remuneration

Annual incentive plan bonus

Healthcare

401(k) retirement savings plan

Employees' Stock Purchase Plan

Descripción de la vacante

Thermo Fisher Scientific is seeking a Digital Advertising Specialist in Carlsbad, CA. This position entails developing and optimizing digital advertising campaigns and collaborating with various teams to ensure successful project delivery.

The ideal candidate should possess a BS/BA degree in Marketing, along with at least 2 years of digital marketing experience. Strong skills in Google Ads and Adobe Analytics are essential. The company offers competitive remuneration and comprehensive employee benefits.

Formación

• 2+ years' experience in digital marketing campaigns, programs, and tactic management.
• Experience within a B2B direct marketing environment. Bioprocessing industry experience preferred.
• Outstanding attention to detail and strong organization skills.

Responsabilidades

• Assist the market development leads in the strategy and implementation of paid search, display, and paid social campaigns.
• Coordinate with Channel Managers & SEO leads to optimize digital advertising programs.
• Support channel optimization, budget management, and campaign performance.

Conocimientos

Google Ads

Bing Ads

LinkedIn Ads

Meta Ads

Adobe Analytics

Power BI

Project Management

Educación

BS/BA degree in Marketing or a related field

Descripción del empleo

Paid Media Specialist job at ThermoFisher Scientific. Carlsbad, CA.

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work

We are looking for a Digital Advertising Specialist to join the BioProduction Group (BPG) marketing team. This role will assist in developing, implementing, and optimizing innovative digital advertising campaigns for multiple business units. You will collaborate with market development teams and marketing strategy teams to deliver projects on time and on budget.

Responsibilities focus on paid search, paid social, and display advertising; future work may extend to other channels (e.g., account-based marketing, third-party advertisement, etc.).

A Day in the life

• Assist the market development leads in the strategy and implementation of paid search, display, and paid social campaigns.
• Coordinate with Channel Managers & SEO leads to strategize and optimize digital advertising programs and organic search through, but not limited to, SEM, organic, social media, display, IP targeting, programmatic, and other channels.
• Support channel optimization, budget management, and outstanding campaign performance.
• Deliver reporting and campaign analysis using Adobe Analytics, Power BI, and other tools in collaboration with the analytics team.
• Help partners improve their understanding of standard methodologies to achieve impactful results
• Stay updated and test the latest digital advertising tools, platforms, and new technologies.

Keys to Success

Education

• BS/BA degree in Marketing or a related field.

Experience

• 2+ years' experience in digital marketing campaigns, programs, and tactic management.
• Shown experience with Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads.
• Experience within a B2B direct marketing environment. Bioprocessing industry experience preferred.
• Experience with Adobe Analytics and PowerBI is a plus.

Knowledge, Skills and Abilities

• Outstanding attention to detail and strong organization skills.
• Comfortable juggling multiple concurrent projects.
• Self-motivated individual with excellent interpersonal skills.

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

Compensation and Benefits

The salary range estimated for this position based in California is $83,300.00-$125,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.