Paid Media Specialist

Activate Talent, LLC; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Activate Talent, LLC is seeking a senior paid media strategist to own multi-channel campaigns for Shopify brands. You will directly engage with clients to shape growth strategies and lead media buying across Facebook, Instagram, TikTok, and Google Ads.

You will work hands-on to build campaigns, optimize performance, and report results with actionable recommendations. The ideal candidate brings 3+ years of eCommerce paid media experience, a proven track record of scaling DTC brands, and strong

Qualifications

• 3+ years managing paid social and paid search for eCommerce brands.
• Account spends of $10k+/month and total career spend of $500k+ across Meta, TikTok and Google.
• Experience with 5+ Shopify brands and ability to communicate impact.
• Proven track record in scaling DTC brands with acquisition and retention focus.
• Strong knowledge of full-funnel media buying and testing frameworks.

Responsibilities

• Own paid media strategy and execution across Facebook, Instagram, TikTok and Google Ads.
• Lead media planning, pacing, and budgets; direct client-facing communication.
• Collaborate with creative, email/SMS, UGC, design, and dev teams for growth.
• Build and optimize campaigns, dashboards, and client reporting.
• Attend and lead client calls; present strategy and actions clearly.
• Own revenue performance and maintain strong client relationships.

Skills

Paid social

Google Ads

Facebook Ads

TikTok Ads

eCommerce growth

Campaign optimization

Data analysis

Client communication

Tools

Shopify

Triple Whale

Facebook Ads Manager

TikTok Ads Manager

Google Ads

Google Merchant Center

Google Analytics

Google Tag Manager

Klaviyo

Attentive

Job description

About the Company

We are the fastest-growing eCommerce agency in the country, working with Shopify brands of all sizes.

At the company, we operate fast and expect the same from our team. Our culture is dynamic, highly collaborative, and built for ambitious operators who want to make an impact. If you’re not proactive or comfortable moving quickly, this role is not the right fit.

Responsibilities:

As part of a senior team that has scaled 400+ eCommerce brands, you’ll own paid media strategy and execution in a fully client-facing role. You will work directly with clients to build growth strategies and lead media buying across paid social and paid search.

You will be buying media with your own hands - hands on keyboard.

• Lead growth strategy, media planning, and pacing across Facebook, Instagram, TikTok, and Google Ads.
• Work closely with the creative team to direct asset development aligned with campaign strategy.
• Execute and manage all campaign builds and daily optimizations hands-on.
• Prepare client-ready reporting that highlights performance insights and actionable recommendations.
• Attend and lead client calls; present strategy clearly and follow through on action items.
• Collaborate with internal teams (Email/SMS, UGC, Ad Creative, Design, Dev) for holistic growth execution.
• Own revenue performance and maintain strong, trust-based client relationships.

What Success Looks like

• Strong communication and alignment with your Pod Leader and internal teams.
• Clear, strategic media plans that meet or exceed client expectations.
• Campaigns that hit performance targets across MER, ROAS, CPA, CVR, and revenue goals.
• Clear, confident communication with clients through dashboards, reporting, and calls.
• Continuous optimization and testing that improves results month over month.
• A professional, reliable, and expert presence with clients—they should view you as a strategic partner, not just a media buyer.

Requirements:

• Minimum 3+ years managing paid social (Facebook, Instagram, TikTok) and paid search (Google Ads) for eCommerce brands.
• Must have managed at least one account spending $10k+/month and a combined career spend of $500,000+ across Meta, TikTok, and Google.
• Experience working with 5+ Shopify eCommerce brands, able to speak clearly about your impact during interviews.
• Proven track record in scaling DTC brands, with mastery of both acquisition and retention funnels.
• Advanced knowledge of eCommerce media buying, including:
• ASC / Advantage+ Shopping structures
• Consolidated CBO scaling
• ABO creative testing frameworks
• Full-funnel retargeting and audience compression
• PMAX architecture and Shopping feed optimization
• Smart Bidding strategies (tROAS, tCPA, Max Conv.)
• Query sculpting and performance diagnostics
• Strong command of campaign structure, creative testing strategy, budget allocation, and bid optimization across all platforms.
• Highly analytical with the ability to identify issues, interpret signals, and pivot strategy quickly.
• Must be extremely organized, with strong project management skills and the ability to manage multiple accounts, deadlines, deliverables, and communication threads simultaneously.
• Excellent communication skills with the ability to present complex data simply and confidently.
• Comfortable in a fast-paced, high-pressure environment that requires prioritization and rapid execution.

Proficient with:

• Triple Whale
• Shopify
• Facebook Ads Manager
• TikTok Ads Manager
• Google Ads, Google Merchant Center, Google Analytics, Google Tag Manager
• Working knowledge of retention channels (Klaviyo, Attentive) and their role in LTV and blended MER.
• High emotional intelligence, humility, and ambition — ready to roll up your sleeves and own results.
• Triple Whale, Shopify, Facebook Ads Manager, TikTok Ads Manager, Google Ads, Google Merchant Center, Google Analytics, and Google Tag Manager.