Paid Media Expert

Lantern Sol; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Lantern Sol is a dynamic, multicultural team building exceptional e-commerce sites on Shopify. We’re seeking a Media Buyer with strong experience managing and scaling paid media for Shopify DTC brands, responsible for campaigns across Meta and Google Ads with a sharp focus on full-funnel strategy.

This role blends strategic thinking with hands-on execution, emphasizing testing, creative collaboration, and data-driven optimization to drive profitable growth.

Qualifications

• 3+ years of hands-on experience managing Meta and Google Ads for Shopify/DTC brands.
• Strong understanding of ecommerce and full-funnel paid media strategies.
• Proven experience scaling campaigns while maintaining profitability.
• Strong understanding of the relationship between creative strategy and paid media performance.
• Experience developing and testing different creative concepts, angles, and formats.
• Strong analytical and problem-solving skills.
• Strategic thinker with strong hands-on execution skills.
• Strong communication skills and fluent English.
• Portfolio or case studies demonstrating measurable paid media results.

Responsibilities

• Manage, optimize, and scale paid campaigns across Meta and Google Ads.
• Build and optimize full-funnel strategies across TOF, MOF, and BOF.
• Work closely with creative teams to develop, test, and iterate on ad concepts and creative angles.
• Put strong emphasis on the creative process, identifying opportunities for new concepts, messaging, formats, and creative testing.
• Analyze campaign performance and make data-driven decisions to improve results.
• Monitor and optimize key performance indicators such as ROAS, CPA, CAC, and overall profitability.
• Test creatives, placements, audiences, offers, and funnels.
• Collaborate with strategists, creatives, CRO specialists, and client teams.
• Stay up to date with Meta and Google Ads platform updates, trends, and best practices.
• Communicate performance, insights, and recommendations clearly with internal teams and clients.

Skills

Meta Ads management

Google Ads management

Full-funnel paid media

Creative testing

Analytical skills

Strategic thinking

Communication skills

Fluent English

Portfolio/case studies

Tools

Meta Ads Manager

Google Ads

Klaviyo

Job description

At Lantern Sol, we’re a dynamic, multicultural team of developers, designers, project managers, and SEO experts dedicated to building exceptional e-commerce websites on Shopify. We’ve helped companies generate over $100 million in e-commerce sales, developed 500+ custom websites and apps, and have been featured speakers on Shopify and Amazon.

Shape the future of commerce – Your work will directly impact businesses worldwide.

Flexible work environment – Work from anywhere, set your own schedule.

Join a thriving global team – Collaborate with top talent across multiple time zones.

Professional growth – Stay ahead with continuous learning opportunities and challenging projects.

We’re looking for a Media Buyer with strong experience managing and scaling paid media campaigns for Shopify DTC brands. You’ll be responsible for campaign performance across Meta and Google Ads, with a strong focus on full-funnel strategy, creative testing, and profitable growth.

This role requires someone who is comfortable combining strategic thinking with hands‑on execution and who understands that strong creative is a key part of paid media performance.

What You’ll Do

• Manage, optimize, and scale paid campaigns across Meta and Google Ads.
• Build and optimize full-funnel strategies across TOF, MOF, and BOF.
• Work closely with creative teams to develop, test, and iterate on ad concepts and creative angles.
• Put strong emphasis on the creative process, identifying opportunities for new concepts, messaging, formats, and creative testing.
• Analyze campaign performance and make data-driven decisions to improve results.
• Monitor and optimize key performance indicators such as ROAS, CPA, CAC, and overall profitability.
• Test creatives, placements, audiences, offers, and funnels.
• Collaborate with strategists, creatives, CRO specialists, and client teams.
• Stay up to date with Meta and Google Ads platform updates, trends, and best practices.
• Communicate performance, insights, and recommendations clearly with internal teams and clients.

What You Bring

• 3+ years of hands‑on experience managing Meta and Google Ads for Shopify/DTC brands.
• Strong understanding of eCommerce and full‑funnel paid media strategies.
• Proven experience scaling campaigns while maintaining profitability.
• Strong understanding of the relationship between creative strategy and paid media performance.
• Experience developing and testing different creative concepts, angles, and formats.
• Strong analytical and problem‑solving skills.
• Strategic thinker with strong hands‑on execution skills.
• Strong communication skills and fluent English.
• Portfolio or case studies demonstrating measurable paid media results.

Nice to Have

• Experience with TikTok Ads.
• Experience with Klaviyo.
• Understanding of CRO principles.
• Previous experience working in an agency environment.
• Experience managing high‑budget accounts.
• Experience working with multiple DTC brands simultaneously.

More about the team

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