Paid Media Manager

Lead Allies Inc; New York (NY); Hybrid; USD 64,000 - 147,000; Full time

Benefits offered by this job

Unlimited vacation

Phone stipend

Medical, Dental, Vision

401K with matching

Dog‑friendly office

Hybrid work opportunity

Professional development program

Seamless allowance $50/week

Job summary

Lead Allies Inc. is seeking a Paid Media Manager in New York (Hybrid) to lead and mentor a small team of digital buyers and strategists.

You will drive SEM and paid social campaigns across Google Ads, YouTube, Meta, and TikTok, ensuring alignment with client goals and cross‑regional strategy. You will optimize multi‑channel campaigns, analyze data for actionable insights, and collaborate with strategists and clients to deliver measurable growth.

Qualifications

• 3+ years hands‑on experience running paid campaigns in Google Ads or/and Search Ads 360, including Shopping and YouTube.
• Hands‑on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record with SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.

Responsibilities

• Lead and mentor a small cross‑functional team of digital buyers/strategists.
• Plan, execute, and optimize SEM campaigns (Google Search, Shopping, YouTube) and paid social (Meta, TikTok).
• Oversee integrated campaigns across search, social, display, and programmatic channels.
• Analyze performance data and provide actionable insights to improve efficiency.
• Build strong client relationships and align media strategies across regions.

Skills

Paid media management

SEM campaigns

YouTube Ads

Meta Ads Manager

Team leadership

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Search Ads 360

Job description

Long Island City, New York (Hybrid)

About the Role

As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You’ll ensure the successful execution of integrated digital marketing initiatives, with hands‑on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success.

Responsibilities include but are not limited to:

• Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
• Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.).
• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
• Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
• Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
• Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
• Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Requirements

• 3+ years of hands‑on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.
• Hands‑on experience managing paid social campaigns (Meta/Facebook Ads Manager).
• Proven track record with SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.
• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
• Proven experience in a managerial or supervisory role.
• Exceptional client relationship management, communication, and people management skills.
• Strong strategic and analytical thinking with excellent attention to detail.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Bachelor’s degree in marketing, communications, or a related field.

Our interview process includes, but is not limited to, the following:

• Cognitive Aptitude and Typing Test
• Logic assessment on Excel

We offer a competitive salary and benefits based on education, experience, and skills level, including:

• Unlimited vacation policy
• Monthly Phone Stipend
• Comprehensive Medical, Dental, and Vision insurance options
• 401(K) plan with matching
• Dog friendly office
• Hybrid work opportunity
• Professional Development Program
• Bonus Perk - $50/week Seamless allowance

Total compensation based on education, experience, and skills level ($63,900-$147,400)

• Level 1 - $63,900-$82,760
  • Possesses essential capabilities.
• Level 2 - $82,760-$98,920
  • Possesses developing capabilities.
• Level 3 - $98,920-$115,080
  • Possesses notable capabilities.
• Level 4 - $115,080-$131,240
  • Possesses strong capabilities.
• Level 5 - $131,240-$147,400
  • Possesses advanced capabilities.