Senior Paid Media Manager

Brightly Media Labs Llc.; New York (NY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

401(k) matching

Paid Time Off (PTO)

Medical compensation

Job summary

Brightly Media Labs is seeking a Senior Paid Media Manager to act as a hybrid media buyer, strategist, and client partner. This is a hands-on role with no execution passing to juniors, owning a dedicated book of client accounts across Google, Microsoft, and Facebook ads.

You will lead monthly calls, translate client objectives into tactics, and optimize campaigns while driving growth. A seasoned media buyer who communicates insights to clients will thrive here.

Qualifications

• 4+ years managing Google Ads and Meta campaigns (agency experience preferred).
• Proven ability to manage client relationships and lead strategy calls.
• Advanced Excel/Sheets skills (pivot tables, vlookups, pacing trackers).
• Strong SEM and paid social knowledge; able to explain metrics to non-technical clients.

Responsibilities

• Directly build, manage, and optimize campaigns in Google Ads, Microsoft Ads, and Facebook Ads (Meta).
• Lead client calls to present performance results and strategy. Explain the 'why' behind the data.
• Translate client objectives into actionable paid media tactics.
• Analyze data across platforms to extract actionable insights and guide budget allocations.

Skills

Google Ads

Meta Ads

Client relationships

Excel/Sheets

SEM & paid social

Communication

Attention to detail

Independent work

Tools

GMP (Google Marketing Platform)

AI marketing tools

Job description

Brightly Media Labs is seeking a Senior Paid Media Manager to act as a hybrid media buyer, strategist, and client partner.

Please note: This is a highly hands-on role. You will not be passing off execution to a junior team. You will be the primary owner of a dedicated book of client accounts, responsible for everything from building and optimizing campaigns in Google, Microsoft, and Facebook Ads, to leading client-facing calls and setting the high-level strategy to scale their business. If you are a seasoned media buyer who loves pulling the levers in ad platforms, but also excels at translating data into business growth for clients, we want you on our team.

Key Responsibilities

Hands-On Media Execution:

• Directly build, manage, and optimize campaigns within Google Ads, Microsoft Ads, and Facebook Ads (Meta).
• Perform daily account pacing, bid strategy adjustments, ad copy creation, general optimizations, and budget reallocations based on client ROAS/CPA targets.
• Maintain exceptional account hygiene and proactively implement A/B tests for creatives, landing pages, and new campaign tactics.

Client Relationship & Strategy:

• Serve as the lead point of contact for your book of clients, taking full ownership of their success and growth.
• Lead monthly and bi-weekly client calls to present performance results, explain the "why" behind the data, and pitch go-forward strategies.
• Translate high-level client business objectives into actionable paid media tactics.

Reporting & Forecasting:

• Analyze data across multiple platforms to extract actionable insights.
• Create budget allocations with data-based rationale to help clients responsibly scale their media spend.

Required Qualifications

• 4+ years experience directly managing Google Ads and Meta campaigns (agency experience highly preferred).
• Proven track record of independently managing client relationships and leading strategy calls.
• Advanced proficiency in Excel/Google Sheets (pivot tables, vlookups, pacing trackers).
• Deep understanding of SEM, paid social best practices, and the broader digital advertising landscape.
• Excellent communication skills—you must be able to explain complex media metrics to non-technical clients.
• Extremely detail-oriented with the ability to work independently in a fully remote environment.

Additional/Bonus Skills

• Experience with the Google Marketing Platform (GMP) suite.
• Direct experience working with hotel/travel clients.
• Familiarity with SEO principles, graphic design/ad creation tools, and utilizing AI tools for digital marketing efficiency.

Additional Information

• Compensation Range: $70,000 - $100,000+ per year. Compensation will be determined based on the skills, qualifications, and experience of the applicant.
• Benefits: 401(k) matching, generous Paid Time Off (PTO), and medical compensation coverage.
• Location: Flexible, fully remote work environment (company based in Greater NYC).

About Brightly Media Labs

Brightly Media Labs is a full-service digital marketing agency dedicated to helping businesses achieve their advertising goals through efficiency and growth-driven marketing strategies.

Transparency is one of our core values, so here is the reality: We are an early-stage agency, and you will be joining a very small team. We know this isn't for everyone. We do not have layers of middle management or miles of corporate red tape. What we do have is a flexible work environment, a foundation built on decades of industry expertise, and an incredible opportunity for the right person.

We are looking for an entrepreneurial builder. If you want to come in, take ownership of your accounts, rapidly develop your skillset, and have a direct, visible impact on a company's success, you will thrive here. As we scale, you will be uniquely positioned to take on leadership roles and shape the future of our agency.