Paid Media Lead IV

Crystal Equation; Menlo Park (CA); Hybrid; USD 77.000 - 84.000; Vollzeit

Benefits dieser Stelle

Paid time off

Medical/dental/vision/life insurance

401K

Parental leave

Zusammenfassung

Crystal Equation Corporation is seeking a Paid Media Lead IV with a primary focus on Paid Social to join our in-house Global Media Team. The role supports planning and execution of corporate marketing campaigns on our platform and Off-Platform social channels, ensuring flawless end-to-end delivery.

The ideal candidate will bring 7+ years in digital media, strong Ads Manager expertise, and a proven ability to optimize campaigns through data-driven testing.

Qualifikationen

• 7+ years in digital media and 3+ years in paid social.
• Expert level with Ads Manager and digital advertising platforms.
• Experience creating and measuring a comprehensive advertising strategy.
• Strong understanding of ad operations, trafficking, and data analytics.
• A/B testing and marketing effectiveness measurement experience.
• Direct response and brand marketing experience is a plus.
• Excellent communication, organization and PM skills.
• Proficiency with pivot tables and advanced formulas in Google Docs.

Aufgaben

• Support day-to-day marketing campaigns on owned and Off-Platform social channels.
• Track campaigns, deliverables, timelines, and launch readiness.
• Monitor delivery, pacing, performance; run weekly health checks.
• Coordinate setup, optimizations, approvals, and reporting.
• Report campaign performance and learning agenda with cross-functional teams.
• Collaborate with external media agencies on execution and SLAs.
• Resolve blockers using AI tools and internal support channels.

Kenntnisse

Digital media

Paid social

Ads Manager

Advertising platforms

A/B testing

Analytics

Project management

Google Docs

Ausbildung

BA/BS in Economics, Marketing, Business, Statistics or related

Tools

Google Docs

Jobbeschreibung

Paid Media Lead IV Remote Summary: We are looking for a Paid Media Lead with a focus on Paid Social to join our in-house Global Media Team. The role supports planning and execution of Corporate Marketing/Public Affairs campaigns on our own platform and Off-Platform social channels. Our Media Planning team is at the forefront of media, constantly pushing the boundaries of plans to captivate audiences and contribute to business outcomes, through collaboration, continuous learning, and a commitment to excellence. In this role, the ideal candidate will serve as the day-to-day support for marketing initiatives on our own platform and Off-Platform social channels, diligently tracking campaigns, deliverables, and timelines, and delivering flawless execution of media strategy. They will support Corporate Marketing/Public Affairs initiatives, with a primary focus on supporting media planning and execution, audience targeting, campaign tracking, reporting and learning agenda implementation. They will coordinate with internal stakeholders across Marketing, Decision Science, Creative, and Martech while working with our agency to drive flawless execution of marketing campaigns. The Ideal candidate will have deep media expertise across paid social channels as well as the broader digital media landscape.

Responsibilities:

• Serve as day-to-day support for Marketing and Public Affairs campaigns running on our own platforms and Off-Platform social channels, owning tactical plan details, timelines and, launch readiness, and flawless end-to-end execution.
• Partner closely with team members on the Corporate Marketing Media Team as well as cross functional teams such as Marketing, Decision Science, Creative, and Martech to plan, execute, and optimize campaigns.
• Drive in-flight monitoring and optimization - track delivery, pacing, and performance daily; run weekly health checks; proactively flag risks to delivery, brand safety, or performance and recommend optimizations.
• Support all aspects of campaign set up, optimizations, approvals, troubleshooting, and reporting, with a focus on flawless execution and efficiency.
• Support tracking and reporting of campaign performance, learning agenda, and tests to inform optimization decisions in conjunction with media strategy, data science and research.
• s Support testing opportunities and implement testing roadmaps for Social Marketing efforts Coordinating with external media agencies on execution, pacing, optimizations, and troubleshooting - ensuring SLAs, best practices, and platform guidance are followed.
• Proactively resolve technical and operational blockers by leveraging AI tools, internal support channels, and platform expertise to unblock delivery, measurement, or creative issues with speed.
• Contribute to continuous improvement of team processes, documentation, and ways of working - including trafficking checklists, QA standards, naming conventions, and onboarding materials for the Corporate Marketing media function.

Minimum Qualifications:

7+ years experience in digital media, 3+ years experience in paid social Expert level experience with Ads Manager and other digital advertising platforms Experience creating, implementing and measuring a comprehensive strategy leveraging our advertising products Digital advertising experience, with strong understanding of ad operations, trafficking, and/or data analytics Experience with A/B testing and marketing effectiveness measurement methodologies i.e brand lift studies conversion lift, Media Mix Models etc. Experience with direct response and brand marketing is a plus, data and technology solutions, advertising technology, and/or advertising partnerships Strong communication, organization and project management experience Google Docs experience (e.g. pivot tables, advanced formulas) Strong analytical skills

Preferred Qualifications:

BA/BS degree in Economics, Marketing, Business, Statistics, or a related field Professional experience at a media agency or ad tech firm Big Brand Experience, either working at large agencies or holding companies.

Pay range is $56 - $61 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

THE PROMISES WE MAKE:

At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.

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