Marketing Analyst / Brand Marketing Analyst

KellyMitchell Group; Burbank (CA); Hybrid; USD 41.000 - 59.000; Vollzeit

Benefits dieser Stelle

Medical Insurance

Dental Insurance

Vision Insurance

401K offered

Employee ownership / ESOP

Zusammenfassung

KellyMitchell Group is partnering with a leading entertainment and streaming provider to hire a Senior Paid Social Specialist for an 11-month contract in a hybrid role (Burbank, CA or New York, NY; 4 days onsite, 1 day remote). You will own hands-on paid social campaign execution focused on subscriber growth and performance marketing.

The role requires 3+ years in paid social, strong skills in Meta/Ads Manager and Snapchat, and a data-driven approach to optimization across multiple platforms.

Qualifikationen

• 3+ years in paid social advertising or performance marketing.
• Hands-on experience launching and optimizing paid social campaigns.
• Strong knowledge of Meta/Ads Manager and Snapchat Ads Manager.
• Experience with direct-response campaigns focused on subscriber growth or conversions.
• Experience with campaign setup, audience targeting, creative testing, and in-platform optimization.
• Strong analytics to translate data into actionable recommendations.

Aufgaben

• Plan, launch, manage, optimize, and report on paid social campaigns for subscriber acquisition.
• Execute day-to-day activities across platforms like Meta, TikTok, Snapchat, Reddit, and others.
• Build, launch, and quality-check campaigns for correct setup, targeting, creative, and tracking.
• Monitor performance and apply data-driven optimizations to improve efficiency and acquisition.
• Support testing across creative assets, audiences, bidding, and measurement approaches.
• Collaborate with Analytics, Creative, Media Strategy, Product Marketing, agencies, and platform reps to improve performance.
• Analyze results, prepare readouts, and propose opportunities to improve subscriber growth.

Kenntnisse

Paid social expertise

Campaign optimization

Analytical thinking

Budget management

Cross-functional collaboration

Tools

Meta Business Manager/Ads Manager

Snapchat Ads Manager

TikTok Ads Manager

Jobbeschreibung

Job Summary

Our client, a leading entertainment and streaming provider, is seeking a Senior Paid Social Specialist to join their Subscriber Acquisition team. This is an 11-month contract opportunity focused on hands‑on paid social campaign execution, optimization, and performance marketing to drive subscriber growth.

Contract Details

• Contract Type: 11-month contract
• Work Location: Burbank, CA or New York, NY
• Work Arrangement: Hybrid, 4 days onsite and 1 day remote
• Contract Duration: 11 months

Core Responsibilities

• Plan, launch, manage, optimize, and report on paid social campaigns focused on subscriber acquisition
• Execute day‑to‑day campaign activities across platforms such as Meta, TikTok, Snapchat, Reddit, and other emerging social channels
• Build, launch, and quality‑check campaigns to ensure accurate setup, targeting, creative implementation, and tracking
• Monitor campaign performance and make data‑driven optimizations to improve efficiency, audience targeting, creative performance, and acquisition results
• Support testing and experimentation across creative assets, audience strategies, bidding approaches, campaign structures, and measurement methodologies
• Partner with Analytics, Creative, Media Strategy, Product Marketing, agencies, and social platform representatives to improve campaign performance
• Analyze campaign results, prepare test readouts, communicate findings, and recommend opportunities to improve subscriber acquisition

Required Skills/Experience (Must‑Haves)

• 3+ years of experience in paid social advertising, performance marketing, digital media, or a related field
• Hands‑on experience launching, activating, managing, and optimizing paid social campaigns
• Strong working knowledge of Meta Business Manager/Ads Manager and Snapchat Ads Manager
• Experience with direct‑response marketing and performance‑driven campaigns focused on measurable acquisition or conversion goals
• Experience with campaign setup, quality assurance, audience targeting, creative testing, and in‑platform optimization
• Strong analytical skills with the ability to interpret campaign data and translate findings into actionable recommendations
• Experience managing paid media budgets and making data‑driven campaign optimization decisions

Preferred Skills/Experience (Nice‑to‑Haves)

• Experience in the entertainment, streaming, subscription, e‑commerce, or direct‑to‑consumer industry
• Experience supporting subscriber acquisition campaigns for streaming services
• Familiarity with TikTok Ads Manager, Reddit Ads, and other emerging social advertising platforms
• Experience using Smartly, Airtable, or similar campaign management and optimization tools
• Familiarity with conversion lift studies, incrementality testing, attribution testing, or marketing mix modeling
• Experience working directly with social platform partners on new advertising products, beta programs, or testing opportunities
• Experience supporting multiple brands, products, markets, or global campaigns within a large organization

Key Competencies & Behaviors

• Ability to interpret performance data, identify trends, and develop actionable recommendations
• Ability to maintain accurate campaign setup, tracking, quality assurance, and execution
• Ability to work effectively with cross‑functional teams, agencies, and external platform partners
• Comfortable managing multiple campaigns and shifting priorities in a fast‑paced environment
• Curious about emerging social platforms, testing opportunities, and new ways to improve campaign performance

Work Environment

• Location: Burbank, CA or New York, NY
• Work Arrangement: Hybrid, with 4 days onsite and 1 day remote per week

Interview Process

Approximately 2–3 rounds.

Compensation & Benefits

Pay Range: The approximate pay range for this position is between $30.00 and $43.00 per hour. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location.

We comply with local wage minimums.

• Medical, Dental, & Vision Insurance Plans
• Employee‑Owned Profit Sharing (ESOP)
• 401K offered

About KellyMitchell

At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee‑owned, women‑led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice.