Online Campaign Manager

Digital People; United States; Remote; USD 34,000 - 55,000; Part time

Job summary

Digital People’s client, a global leader in connectivity solutions, seeks a PART-TIME Paid Media Specialist to join an in-house marketing communications team. Fully remote but must work in CST or EST time zones; support three brands and manage campaigns across Meta, LinkedIn, StackAdapt, Google Ads, YouTube, and trade media to maximize ROI.

You will collect and analyze data to inform strategy, create and optimize campaigns, and collaborate with cross‑functional teams.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or related field.
• Experience managing paid media across platforms (Meta, LinkedIn, StackAdapt, Google Ads, YouTube).
• Ability to travel within the US or abroad on occasion.

Responsibilities

• Campaign creation and execution across multiple platforms.
• Fulfill timelines and insertion orders for trade/media.
• Paid media project management and ad spec documentation.
• Audience targeting using data insights and business strategy.
• Optimize campaigns and perform A/B tests based on performance data.
• Implement tracking codes and pixels to measure performance.
• Monitor metrics and generate actionable reports for stakeholders.
• Collaborate with cross‑functional teams to realize paid media strategies.

Skills

Paid media management

Audience targeting

Data analysis

Campaign optimization

A/B testing

Data-driven decisions

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

PowerPoint

Job description

FULLY REMOTE- Must work on CST or EST time zone

Our client, a global leader in connectivity solutions, is seeking a PART-TIME, Paid Media Specialist to join their in-house marketing communications team. This position will support three company brands and focus on managing and optimizing paid advertising campaigns across various platforms. In addition, this individual will collect, analyze and interpret data to inform strategy and improve campaign performance which will bridge the gap between executing paid media buys and leverage data insights to maximize ROI.

Responsibilities:

• Campaign creation and execution: Set up paid advertising campaigns on platforms like Meta Business Suite, LinkedIn Business Manager, StackAdapt, Google Ads, YouTube, trade media, and more
• Fulfill timelines and insertion orders for trade media. Utilize approved budgets, audience targeting, and creative.
• Paid media project management: Put together ad spec documents and timelines for developing creative, sharing with internal clients, and programming with media partners.
• Audience targeting: Utilizing data insights and business strategies, prepare audience targeting for internal client review. Refine audience targeting strategies, including demographics, interests, behaviors, and custom audiences.
• Optimization and A/B testing: Continuously optimizing campaigns by adjusting bids, ad creatives, and targeting based on performance data, conducting A/B testing to identify the most effective variations. Work with IMG to adjust for optimized ROAS.
• Data integration and tracking: Implement proper tracking codes and pixels to accurately measure campaign performance across different platforms and channels.
• Data analysis and reporting: Monitor campaign performance metrics (impressions, clicks, conversions, cost per acquisition, etc.) across platforms, identifying trends, and generating detailed action reports for stakeholders.
• Collaboration with cross-functional teams: Work closely with division marketing teams to bring paid media strategies to life.

Qualifications:

• Bachelor’s degree in marketing, advertising, communications, or related degrees
• 2-5 years experience managing paid media on a variety of platforms, including Meta Business Suite, LinkedIn Business Manager, StackAdapt, Google Ads, YouTube, trade media, and more. (LISTED IN ORDER OF IMPORTANCE)
• Experience working with Paid media budgets up to $250k/year
• Proficiency in the Microsoft Office Suite and Microsoft PowerPoint
• Must have ability to travel within the US or abroad on occasion
• Data thinker-ability to use and translate data to make informed decisions
• Organized, collaborative and team-minded
• Flexible to work part-time work schedule (3 days a week, part-time ongoing)