Paid Media Specialist

TurnKey Marketing; United States; Hybrid; USD 70,000 - 120,000; Full time

Job summary

TurnKey Marketing is seeking a Paid Media Specialist to join our Digital Marketing team. This hands-on role will manage campaigns across Google Ads, Microsoft Advertising, and YouTube, focusing on day-to-day execution, optimization, and performance.

Remote-friendly with a preference for candidates near Corona, California, who can occasionally work in-office. You will manage budgets, run proactive optimizations, analyze results with GA4 and internal tools, and provide insights for client reports.

Qualifications

• 2+ years hands-on Google Ads campaign management.
• Experience with Microsoft Advertising and YouTube ads.
• Strong analytic skills and data-driven optimization.

Responsibilities

• Build, launch, manage, and optimize paid media campaigns across Google Ads, Microsoft Advertising, and YouTube.
• Manage budgets and pacing across multiple client accounts.
• Analyze performance using GA4 and internal reporting tools.
• Perform keyword research and optimization; QA campaigns.
• Collaborate with Paid Media leadership and other departments on strategy.

Skills

Google Ads

Microsoft Advertising

YouTube ads

Budget management

Keyword research

Data analysis

Campaign optimization

GA4

Looker Studio

Team collaboration

Tools

GA4

Looker Studio

Google Tag Manager

Conversion tracking

Job description

TurnKey Marketing is looking for a Paid Media Specialist to join our Digital Marketing team.

This is a hands-on campaign management role for an experienced Google Ads practitioner, responsible for the day-to-day execution, optimization, and performance of paid media campaigns across Google Ads, Microsoft Advertising (Bing), and YouTube.

This position may be performed remotely; however, candidates located within commuting distance of our Corona, California headquarters who are able to work in-office periodically are strongly preferred.

You'll manage campaigns across multiple client accounts and work closely with our Paid Media team to ensure campaigns are properly built, budgets are managed accurately, performance is continually optimized, and opportunities or issues are identified quickly.

Compensation: $70,000–$120,000 annually, depending on experience and qualifications.

Compensation within the posted range will vary significantly based on the candidate’s level of directly relevant experience, depth of hands‑on paid media expertise, technical capabilities, industry experience, and overall alignment with the scope and level of the role. Candidates with more advanced experience may be considered toward the higher end of the range, while candidates meeting the core requirements at an earlier career stage should expect compensation within the lower to middle portion of the range.

What You’ll Do

• Build, launch, manage, and optimize paid media campaigns across Google Ads, Microsoft Advertising and YouTube
• Manage campaign budgets and pacing across multiple client accounts
• Monitor performance and make ongoing optimizations based on campaign goals and KPIs
• Manage Search campaigns, including keywords, match types, negative keywords, bidding strategies, ad copy, audiences, and extensions/assets
• Support and manage additional Google campaign types, including Performance Max, Display, Demand Gen, and YouTube, as applicable
• Perform ongoing search query analysis and keyword optimization
• Monitor campaign health and proactively identify performance issues, tracking concerns, budget discrepancies, or opportunities for improvement
• Conduct campaign QA to ensure settings, targeting, budgets, URLs, creative, and conversion actions are configured correctly
• Analyze campaign performance using platform data, Google Analytics 4 (GA4), and internal reporting tools
• Assist with conversion tracking and measurement QA in partnership with internal teams
• Prepare performance insights and recommendations for internal teams and client reporting
• Collaborate with Paid Media leadership and other departments on campaign strategy, launches, creative needs, and account priorities
• Stay current on platform changes, new campaign types, automation, AI-driven advertising capabilities, and paid media best practices

What We’re Looking For

• 2+ years of hands‑on experience managing Google Ads campaigns and budgets
• Strong working knowledge of Google Ads is required, including campaign setup, optimization, bidding, targeting, budget management, and performance analysis
• Demonstrated experience managing paid search campaigns across multiple accounts or campaigns simultaneously
• Experience with Microsoft Advertising (Bing)
• Experience managing or supporting YouTube advertising
• Working knowledge of GA4 and digital advertising measurement
• Strong analytical skills with the ability to interpret campaign data and translate it into actionable optimizations
• Strong attention to detail and commitment to accurate campaign execution
• Ability to manage multiple priorities and deadlines with limited supervision
• Strong written and verbal communication skills
• Collaborative, team-oriented approach

Nice to Have

• Experience with Fluency or another automotive advertising automation/platform management solution
• Digital marketing agency or multi-client account experience
• Google Ads certifications
• Microsoft Advertising certification
• Experience with Google Tag Manager and conversion tracking
• Familiarity with CRM/offline conversion tracking
• Experience with Looker Studio or other reporting platforms
• Familiarity with AI tools and automation used to improve campaign management and analysis

What Success Looks Like

You are someone who:

• Can confidently work inside Google Ads and Microsoft Advertising without needing step‑by‑step direction
• Keeps budgets and campaign pacing accurate and under control
• Spots problems before they become bigger problems
• Understands why performance is changing rather than simply reporting that it changed
• Makes thoughtful, data-driven optimizations
• Maintains clean, organized, and accurately configured accounts
• Can balance multiple clients and priorities without sacrificing quality
• Communicates clearly when you identify a problem, opportunity, or need for support
• Continually looks for ways to improve campaign performance and execution

Why TurnKey Marketing

TurnKey Marketing has been helping businesses grow through integrated marketing strategies for more than 20 years. Our team works across paid media, SEO, social media, creative, direct mail, analytics, and other marketing disciplines to deliver measurable results for our clients.

We're also actively investing in AI, automation, measurement, and emerging advertising technologies, giving our team opportunities to work with and help shape how new tools are incorporated into real-world marketing programs.

We value people who take ownership, collaborate well, care about the quality of their work, and are always looking for ways to Make It Better.