Senior Performance Optimization Manager (Paid Social) / BrandWorks

AI Digital; United States; Remote; USD 75,000 - 110,000; Full time

Job summary

AI Digital is seeking a proven paid social advertising professional to execute and optimize campaigns across platforms such as Meta, LinkedIn, and TikTok. The role focuses on achieving media KPIs through data-driven strategies, targeting, and creative optimization.

You will monitor performance, run A/B tests, and build dashboards to provide real-time visibility into key metrics, while mentoring junior and mid-level specialists and collaborating with the English-speaking client service team to

Qualifications

• Experience in planning and optimizing paid social campaigns across Meta, LinkedIn, TikTok, and others.
• Ability to analyze performance data and generate actionable insights.
• Experience with A/B testing and performance optimization.
• Mentoring junior and mid-level specialists in paid social practices.

Responsibilities

• Execute and optimize social campaigns across platforms to achieve media KPIs.
• Develop campaign strategies, targeting methods, and ad creatives.
• Monitor performance, analyze data, and drive optimization.
• Prepare reports and metrics with insights and recommendations.
• Conduct A/B tests to improve ad performance.
• Build dashboards for real-time visibility into metrics.
• Collaborate with English-speaking Client Service team to address client needs.

Skills

Paid social advertising

Campaign optimization

A/B testing

Dashboard analytics

Mentoring

Job description

• Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs.
• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.
• Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.