Senior Director, Marketing

Euna Solutions; Boiling Springs (SC); Remote; USD 120,000 - 180,000; Full time

Job summary

Euna Solutions is seeking a strategic Senior Director of Marketing to lead integrated marketing efforts across various channels. This role involves driving pipeline growth, shaping go-to-market strategies, and elevating brand communications, while fostering collaboration across teams. The ideal candidate will have extensive experience in marketing leadership within the SaaS sector.

Benefits

Competitive wages

Wellness days

Flexible workday

Community Engagement Committee

Culture committee

Qualifications

• 10+ years of marketing leadership experience, preferably in SaaS, B2B technology, or public sector software.
• Proven success in driving measurable pipeline and revenue growth through integrated marketing.
• Experience aligning brand strategy with performance marketing initiatives.

Responsibilities

• Own end-to-end demand generation strategy and execution across channels.
• Lead product marketing strategy including positioning and messaging.
• Define and refine the company’s brand identity and voice.

Skills

Strategic thinking

Results-driven

Collaboration

Exceptional communication

Job description

The Opportunity:

We’re looking for a strategic, results-driven Senior Director of Marketing to lead our integrated marketing efforts across Demand Generation, Brand & Communications, Events, and Product Marketing. This role will serve as a key member of the marketing leadership team and report directly to the Chief Marketing Officer (CMO).

As a cross-functional leader, you’ll drive our go-to-market strategy, build scalable marketing programs, and shape the brand narrative that connects our mission to the market. You’ll be responsible for aligning pipeline growth with long-term brand strategy—while fostering deep collaboration across sales, product, and customer success.

What You Will Do:

Drive Pipeline Growth & Revenue Impact

• Own end-to-end demand generation strategy and execution across channels: inbound, paid media, ABM, outbound, and lifecycle marketing.
• Partner with Sales and RevOps to set pipeline goals, forecast accurately, and optimize funnel performance at every stage.
• Lead performance marketing programs that are measurable, scalable, and continuously tested and optimized for ROI.
• Develop acquisition and acceleration programs aligned with buyer journeys, personas, and market segments.

Shape Go-to-Market & Product Positioning

• Lead product marketing strategy—including positioning, messaging, differentiation, and competitive analysis.
• Build strong go-to-market motions in collaboration with Product, Sales, and CS to ensure successful product launches and adoption.
• Create and evolve sales enablement materials, tools, and training to equip the revenue team to win.
• Serve as the voice of the customer, using research and insights to inform campaigns, content, and product strategy.

Elevate Brand & Communications

• Define and refine the company’s brand identity, story, and voice across all channels and touchpoints.
• Lead external communications, PR, analyst relations, and thought leadership to grow brand visibility and market authority.
• Oversee content strategy that supports awareness, education, engagement, and conversion across the buyer journey.
• Ensure consistent, compelling messaging across the website, campaigns, product, and corporate channels.

Deliver High-Impact Events & Experiences

• Own the strategy and execution of events—from field and virtual to industry conferences and flagship owned experiences.
• Partner with Sales to deliver tailored, high-touch events that engage key accounts and influence revenue outcomes.
• Build event frameworks that align brand presence with demand goals and post-event ROI measurement.

Build & Lead a High-Performing Team

• Lead and mentor a multidisciplinary team across demand gen, brand, product marketing, and events.
• Create a high-performance culture with clear goals, accountability, and professional development paths.
• Foster collaboration across teams and departments, encouraging experimentation and learning.
• Design org structure and workflows to support growth, agility, and scale.

Own Marketing Operations & Performance

• Build the marketing tech stack, reporting infrastructure, and operational processes to support scale and insight-driven decision-making.
• Monitor KPIs, campaign performance, and funnel metrics; share actionable insights with exec leadership and key stakeholders.
• Champion a test-and-learn culture, ensuring ongoing optimization through data, experimentation, and feedback loops.

What You Will Need:

• 10+ years of marketing leadership experience, preferably in SaaS, B2B technology, or public sector software.
• Proven success in driving measurable pipeline and revenue growth through integrated marketing.
• Experience aligning brand strategy with performance marketing initiatives.
• Strong strategic thinker with the ability to toggle between vision and execution.
• Exceptional communicator with executive presence and storytelling chops.
• Collaborative, adaptable, and comfortable working in a fast-paced, cross-functional environment.
• B2B SaaS or technology marketing experience strongly preferred.

Why Join Us?

• Make an Impact: Help shape how public sector organizations adopt and leverage technology to serve communities better.
• Growth Opportunities: Be part of a growing company where your contributions will be valued and recognized.
• Collaborative Culture: Work with a team of talented professionals passionate about making a difference.
• Remote Flexibility: Work from anywhere while collaborating with a dynamic and innovative team.

Here are some of the perks that Euna employees enjoy:

Competitive wages
We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.

️ Wellness days
What’s better than a long weekend? An extra-long weekend!Twice a year, Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.

Flexible workday
We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it’s a fit for you and the specific role you’re interested in.

Benefits
Ask us for a copy of our health and dental benefits!

Culture committee
Celebrate at every occasion with the culture team! They make sure that our team’s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

If you’re excited about driving meaningful impact through product marketing, we’d love to hear from you!

About Euna Solutions

Euna Solutions is a leading provider of purpose-built, cloud-based solutions that power critical administrative functions and financial operations for the public sector. Euna Solutions offers trusted, easy-to-use solutions for procurement, payments, grant management, budgeting, permitting, and special education administration that are trusted to increase operational efficiency, transparency, collaboration, and compliance. Working with more than 3,000 government and public sector organizations across North America, Euna Solutions strives to build trust and enable transparency in our communities. Euna Solutions is recognized on Government Technology’s GovTech 100 list, an annual list of the top 100 companies focused on, making a difference in and selling to state and local government agencies across the U.S. To learn more, visit www.eunasolutions.com.

Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

For any inquiries or requests regarding accessibility at Euna Solutions, please [e-mail] or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.