Paid Media Marketing Analyst United States, Remote

PlayStation; San Mateo (CA); Remote; USD 132,000 - 199,000; Full time

Job summary

PlayStation is seeking a Paid Media Marketing Analyst to lead media testing and measurement strategies. This role involves developing frameworks for campaign performance evaluation, conducting deep-dive analyses, and collaborating with teams to optimize media effectiveness. Candidates should possess strong analytical skills and a passion for gaming.

Benefits

Medical, dental, and vision benefits

Matching 401(k)

Paid time off

Wellness program

Employee discounts for Sony products

Bonus package eligibility

Qualifications

• 8 years of experience in marketing analytics, with paid media analysis.
• 5+ years of advanced SQL required.
• Experience with first-party customer data within Snowflake.

Responsibilities

• Develop and implement media testing frameworks and measurement strategies.
• Design and execute incrementality tests to measure media campaign impact.
• Extract actionable insights from complex data sets.

Skills

Analytical Skills

Data Analysis

Communication

Education

Bachelor's degree in Marketing, Business Analytics, or related field

Job description

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Paid Media Marketing Analyst

We are seeking a Paid Media Marketing Analyst to lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. A successful candidate will have a solid analytical background and a demonstrated ability to use data effectively to measure media performance.

Responsibilities:

Media Testing and Measurement Strategy:Develop and implement robust media testing frameworks and measurement strategies to evaluate campaign performance and effectiveness.

Incrementality Testing:Design and execute incrementality tests to measure the true impact of media campaigns on business/brand outcomes.

Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs.

Clean Room Analysis:Utilize clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.

Media Optimization:Using data analysis, identify opportunities for campaign optimization and provide recommendations to enhance media effectiveness.

Insights and Storytelling:Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.

Data Integration:Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.

Stakeholder Communication:Present findings and recommendations to stakeholders, including senior leadership, in a clear and concise manner.

Qualifications:

Bachelor's degree in Marketing, Business Analytics, or a related field.

8 years of experience in marketing analytics, with paid media analysis and optimizations

5+ years of advanced SQL required (Python and/or R a plus)

Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures

Experience working with first-party customer data within Snowflake

Extensive knowledge of media attribution, metrics, and calculations

Experience conducting and managing Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)

Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)

Knowledge of media optimizations in biddable platforms (e.g. Ads Manager, DV360, DSPs)

Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.

Track record of data project management, thought leadership, and self-direction

Ability to work independently and in a team environment, managing multiple priorities.

Passionate about gaming and video game culture

#LI-BR1

Please refer to ourCandidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$132,300 - $198,500 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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