Customer Marketing & Lifecycle Manager United States (Remote)

RapidSOS; United States; Remote; USD 115,000 - 135,000; Full time

Job summary

An innovative company is seeking a Customer Marketing & Lifecycle Manager to lead customer advocacy and marketing programs. In this dynamic role, you will develop strategies to enhance partner communications and drive product adoption. Collaborating with various teams, you'll turn customer insights into impactful marketing initiatives that foster loyalty and revenue growth. If you are passionate about storytelling and have a strong background in customer marketing, this is a fantastic opportunity to make a significant impact in a mission-driven environment focused on safety and technology.

Benefits

competitive salary

equity participation

flexible work environment

dynamic team atmosphere

Qualifications

• 5+ years in customer or partner marketing in a B2B SaaS environment.
• Strong storytelling skills to create impactful content.
• Experience in a customer-facing role with strong business acumen.

Responsibilities

• Build and lead customer advocacy and reference programs.
• Collaborate with cross-functional teams to drive engagement strategies.
• Translate partner insights into impactful content.

Skills

customer marketing

storytelling

cross-functional collaboration

business acumen

communication skills

Education

Bachelor's degree

Tools

Salesforce

HubSpot

UserEvidence

ReferenceEdge

Job description

In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.

At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact. If that sounds like an exciting opportunity, we want to hear from you!

RapidSOS is an intelligent safety company that harnesses artificial and human intelligence to fuse life-saving data from 540M+ connected devices, apps, and sensors from 200+ global technology companies to over 21,000 public safety agencies in six countries. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most. Learn more at www.RapidSOS.com.

What this role is about:
We’re looking for a Customer Marketing & Lifecycle Manager to lead and scale customer marketing, partner communications, and advocacy programs at RapidSOS. This role reports to the Director of B2B/Enterprise Marketing and will be foundational in building these programs from the ground up.

At RapidSOS, our B2B partners are our customers — and in this role, you'll develop programs that showcase customer stories and partner business impact, support expansion, and create experiences that strengthen loyalty and product adoption. You’ll also collaborate cross-functionally with sales, customer success, product marketing, demand generation, and PR/Comms to bring these programs to life. From capturing first-customer wins to running partner newsletters and digital campaigns, you’ll turn partner outcomes into marketing programs that drive real revenue impact.

If you’re passionate about understanding our partners and their end customers deeply — and using those insights to inform storytelling, GTM strategy, and business decisions, we’d love to hear from you as you will be the voice of the customer and partner inside the business!

What you’ll do:

• Build and lead the customer advocacy and reference program — sourcing and activating partner stories and end-customer proof points through interviews, surveys, and case studies
• Partner with the Director of B2B/Enterprise Marketing to build and execute a scalable customer marketing and partner lifecycle strategy that drives adoption, retention, and expansion
• Own and execute partner communications — including newsletters, product updates, and success spotlights that educate and engage around key use cases and insights
• Own GTM execution for new partner launches and develop integrated co-marketing programs — including messaging, PR, co-branded content, field events and campaigns aligned to shared growth goals
• Collaborate cross-functionally with Sales, CSMs, RevOps, and Comms to co-design engagement strategies, support QBRs, and identify reference and upsell opportunities
• Act as a lead storyteller — translating partner and customer insights into impactful content, while tracking KPIs across advocacy, engagement, and pipeline contribution

What we’re looking for in our ideal candidate:

• 5+ years of experience in customer marketing, product marketing, or partner marketing in a B2B SaaS environment
• Proven success building and scaling customer advocacy, reference, or lifecycle programs that support retention, expansion, and pipeline growth
• Strong storytelling skills — able to extract compelling narratives from partners and customers and translate them into content that drives impact
• Experience in a customer- or partner-facing role with strong business acumen and ability to align marketing efforts to account growth and revenue goals
• Exceptional communication skills — written, verbal, and interpersonal — with a track record of cross-functional collaboration across Sales, CS, Marketing, and Product
• Experience using tools like Salesforce, marketing automation platforms (e.g., HubSpot), survey and customer evidence tools (e.g., UserEvidence or ReferenceEdge)
• A self-starter who can build programs from the ground up, operate with autonomy, and drive cross-functional alignment
• Curious, customer-obsessed, and energized by helping partners succeed and grow
• Ability and willingness for occasional travel (<25%)

What we offer:

• The chance to work with a passionate team on solving one of the largest challenges globally
• Competitive salary and benefits and equity participation
• A dynamic, flexible and fun start-up work environment with a highly talented team

Starting pay for a successful applicant will depend on a variety of job-related factors, which may include experience, relevant skills, training, education, location, business needs, or market demands. The salary range for this role is $115,000 - $135,000. This role will also be eligible to receive equity options. #LI-Remote

RapidSOS is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.

Interested in the role but you don’t meet 100% of the requirements? We’d love to hear from you! We encourage you to apply; we’d be excited to see if your unique skill set and experience could be a match.

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