Senior Lifecycle Marketing Manager, Emerging Products

Upstart; United States; Remote; USD 129,000 - 180,000; Full time

Job summary

Join a forward-thinking company that is revolutionizing access to credit through AI technology! In this dynamic role, you will take charge of Lifecycle marketing strategies for innovative products, working closely with teams across Product, Engineering, and Growth to drive performance and reach ambitious targets. Your analytical skills will shine as you utilize Business Intelligence tools to derive insights from data, ensuring the success of marketing journeys. With a supportive culture and a commitment to diversity, this is your chance to make a meaningful impact in the financial sector while enjoying the flexibility of remote work. If you are passionate about leveraging data to drive results, this opportunity is perfect for you!

Benefits

Competitive Compensation (base + bonus & equity)

Comprehensive medical, dental, and vision coverage

401(k) with company match

Employee Stock Purchase Plan (ESPP)

Life and disability insurance

Generous holiday and vacation leave

Annual wellness reimbursement programs

Catered lunches and snacks in offices

Qualifications

• 5+ years of experience in B2C Lifecycle Marketing and marketing automation.
• Strong analytical skills with a data-driven approach.

Responsibilities

• Own Lifecycle strategy and execution for Upstart’s emerging products.
• Partner with cross-functional teams to enhance marketing effectiveness.

Skills

B2C Lifecycle Marketing

Marketing Automation Platforms

Business Intelligence Tools

Data Analysis

GTM Strategies

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

Looker

Mode

Braze

Iterable

Job description

About Upstart

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated.

Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team:

Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives.

Position location: This role is available in the following locations: Remote

Time zone requirements: The team operates on the East/West coast time zones.

Travel requirements: As a digital-first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to spend high-quality time in-person collaborating via regular onsites. This role is estimated to meet in-person once or twice per quarter for 2-4 consecutive days at a time.

How you’ll make an impact:

• End-to-end ownership of Lifecycle strategy and execution for Upstart’s emerging products
• Set revenue and performance targets, track pacing against them, and make adjustments to channel plans accordingly
• Create annual, quarterly, and journey-level strategy that includes audience criteria, messaging, success metrics, and experimentation
• Partner with Product, Engineering, Growth, Creative, and Analytics teams to enhance Lifecycle journey effectiveness
• Present your channel’s performance and plan to senior stakeholders in Growth, Product, and Engineering
• Build, QA, and launch Lifecycle journeys in a marketing automation tool independently
• Determine relevant audience size and criteria using our in-house Customer Data Platform

What we’re looking for:

• 5 years+ of B2C Lifecycle Marketing experience, including building emails and journeys in an enterprise marketing automation platform
• Proven track record of creating GTM strategies and plans that meet ambitious financial targets
• Proven track record in leveraging a CDP, or customer data attributes and events, to build complex Lifecycle marketing segments
• History of creating, adjusting, and being responsible for delivering against forecasts
• Strong analytical ability– this role is data-driven without dedicated Analytics support. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently

Preferred Qualifications:

• Ownership mentality. At Upstart, Emerging Products are like internal start-ups! You have experience in building strategy, getting buy-in, and executing.
• A user-focused approach to solving business problems. Journey mapping experience is a big plus!
• Experience in managing P&L for a channel, product, or business
• A power user of both Business Intelligence tools (Looker, Mode, Tableau, etc) and Marketing Automation Platforms (Braze, Iterable preferred)
• Ability to communicate effectively with both senior leadership and technical partners
• Past experience or a personal interest in financial lending is nice to have, but not required

What you'll love:

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave
• Supportive parental, family care, and military leave programs
• Annual wellness, technology & ergonomic reimbursement programs
• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
• Catered lunches + snacks & drinks when working in offices

#LI-REMOTE

#LI-MidSenior

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Base Salary Range $129,500 — $179,300 USD

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email [e-mail]

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