Upstream Marketing Manager

Synchron; New York (NY); Remote; USD 110,000 - 180,000; Full time

Job summary

An innovative company is seeking an Upstream Marketing Manager to drive the development of a groundbreaking brain-computer interface. In this role, you will collaborate with cross-functional teams to gather user insights and market needs, helping to shape the future of neurotechnology. This position offers the opportunity to work in a dynamic startup environment focused on creating life-changing solutions for individuals with disabilities. If you are passionate about product development and eager to make a difference, this role is perfect for you.

Qualifications

• 5+ years of experience in marketing or product management.
• Strong project management and communication skills are essential.
• Ability to synthesize user needs into actionable insights.

Responsibilities

• Collaborate with teams to gather user needs for platform expansion.
• Execute Voice of Customer research to inform product development.
• Monitor competitive activity and support business development efforts.

Skills

Marketing

Product Management

Strategic Agility

Project Management

Communication Skills

Data Analysis

Education

Bachelor's Degree

Advanced Degree

Job description

Brooklyn, New York, United States; Remote worker located in the USA

About Synchron

Synchron is a clinical-stage endovascular brain computer interface (BCI) company. Since 2012, the company has been developing a BCI platform that avoids the need for open brain surgery by using a minimally-invasive procedure. The Synchron Switch BCI received FDA Breakthrough Device Designation in 2020, and is currently in human clinical trials in the US and Australia.

The company recently announced an oversubscribed $75 million Series C financing round led by ARCH Venture Partners, with participation from Gates Frontier, Bezos Expeditions and other top-tier investors. The funds will accelerate product development, facilitate commencement of a pivotal clinical trial, and advance Synchron towards a first-in-class BCI market approval for the treatment of paralysis.

The Synchron Switch brain computer interface is implanted in the blood vessel on the surface of the motor cortex of the brain via the jugular vein, through a minimally-invasive endovascular procedure. Once implanted, it is designed to detect and wirelessly transmit motor intent out of the brain, restoring a capability for severely paralyzed patients to control personal devices with hands-free point-and-click. Synchron is a dynamic, multi-disciplinary and rapidly growing team.

Join our mission of developing a first-in-class commercial BCI for more than 100 million people worldwide with upper limb impairment. Help people with previously untreatable conditions regain connection to the world.

Position Summary

We are seeking an Upstream Marketing Manager to support the development of Synchron’s next-generation brain-computer interface (BCI) system and future platform opportunities. In this role, you will collaborate with R&D and cross-functional teams to gather and synthesize user and market needs that inform early product concepts and platform expansion. You’ll contribute to identifying emerging use cases, building business cases, and helping ensure future solutions are grounded in real-world user insights.

The role will also support the execution of voice of customer (VoC) research for the current-generation system in collaboration with the upstream team. This includes conducting ethnography and other user research to guide indication expansion, improve external components, and ensure that patient-facing elements are both effective and emotionally aligned with user needs. Additionally, the Upstream Marketing Manager will assist the team with other core upstream functions for the current-generation BCI, based on the evolving needs of the business. This is a cross-functional, user-focused role for someone who thrives in early-phase product development and wants to help shape a category-defining neurotechnology platform.

Responsibilities:

• Collaborate with Advanced Technology teams to gather and synthesize user needs for platform expansion opportunities
• Build and assess business cases for varying platform and data expansion strategies
• Execute primary Voice of Customer research on user needs for future Synchron platform expansions
• Collaborate with the First Gen BCI product team to support the primary Voice of Customer research on evolving needs of the first-generation BCI
• Translate Voice of Customer research into clear market requirements and feature definitions to inform product planning
• Support Business Development efforts with priority partners
• Monitor competitive activity and distribute relevant information throughout the organization
• Support emerging needs of the Upstream, Strategy, and Business Development functions, as well as the broader Commercial team, in a fast-paced startup environment
• Partner with Clinical, Regulatory, and Reimbursement to align user insights with study design and evidence generation strategy for platform expansion opportunities

QUALIFICATIONS:

Minimum Qualifications:

• Minimum of 5 years of relevant experience in marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in marketing, product management or similar
• Strategic agility, structured thinking, and intellectual curiosity. Ability to turn detailed data analyses into succinct, useful strategic insight.
• Self-starter, comfortable taking initiative and leading/project managing multiple projects at once.
• Strong written and oral communication skills
• Ability to achieve results by working cross-functionally and collaboratively across a matrix organization, including scoping and managing projects

Preferred Qualifications:

• Experience in a high-performance consulting or strategic planning environment demanding a sophisticated approach to understanding financial/market models, competitive trends and business impact.
• Strong project management skills and tangible experience achieving results.
• Thorough understanding of executional aspects of upstream marketing, including experience in a position in an upstream marketing or product development role with a medical device or healthcare company
• Experience creating marketing/customer requirement documents and or new product business plans
• Working understanding of financial documents - Income statements, expense budgeting, financial decision-making methods

SALARY: $110k - $180k

At Synchron, we value our culture and the way we work together to achieve our goals. You will be amongst a group of hard-working, fun, and caring people who support each other and are passionate about bringing life-changing technologies to people with disabilities.

Synchron provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Synchron operates in the USA.

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