Paid Media Marketer

Cognition; New York (NY); On-site; USD 120,000 - 200,000; Full time

Job summary

Cognition is an applied AI lab building end-to-end software agents. We’re seeking a hands-on digital marketer to own paid channels and scale them from early traction to $1M+/month in spend, while managing agency partners and building a measurement infra to identify what actually converts as we scale.

You’ll run campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit and X, manage budgets, test 10+ concepts weekly with design partners, and decide what stays in-house as we grow.

Qualifications

• 2–4 years of hands-on digital marketing experience.
• Experience managing Google Ads and/or Meta Ads Manager.
• Managed $50K–$250K/month and scaled budgets efficiently.

Responsibilities

• Own paid channels from setup to scale and optimization.
• Build and refine measurement infrastructure to track CAC and conversions.
• Manage agency partners; decide what stays in-house as we scale.
• Test 10+ new ad concepts weekly with design and creators.
• Stand up new channels as we prove core ones and expand spend.

Skills

Campaign management

Google Ads

Meta Ads Manager

Budget management

A/B testing

In-platform tracking

Analytical thinking

Tools

Google Ads

Meta Ads Manager

GA4

Job description

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE. Together, they represent our vision for collaborative AI teammates that enable engineers to focus on more interesting problems and empower teams to strive for more ambitious goals.

Our team is small and talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

About the Role

We're looking for a hands‑on digital marketer to own Cognition's paid channels and scale them from early traction to $1M+/month in spend. You'll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and figure out which channels actually work for converting our target customers as we scale up spend.

You might:

• Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.

• Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.

• Scale campaigns spanning from self-serve developers to large enterprise buyers.

• Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.

• Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.

You should be:

• A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself.

• AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything.

• Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.

• A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonates with customers.

You might have:

• 2-4 years of experience managing digital marketing campaigns

• Hands‑on experience with Google Ads and/or Meta Ads Manager

• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency

• Set up or significantly improved conversion tracking and attribution

• Worked with creative teams or agencies to iterate on ad concepts at high velocity

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.