Brand Marketer

Cognition; San Francisco (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading AI lab is seeking a Lifecycle Marketer to drive lifecycle marketing initiatives from the ground up. You will design and implement email and engagement programs to convert users into active customers. Responsibilities include creating email templates, writing compelling content, analyzing user behavior, and optimizing conversions. Ideal candidates have 2-5 years of experience in lifecycle marketing or similar roles, and are passionate about leveraging AI tools for better user engagement.

Qualifications

• 2-5 years of experience in lifecycle marketing, email marketing, CRM, or growth.
• Experience in building or scaling an email program.
• Hands-on experience with marketing automation platforms.

Responsibilities

• Build the email program from zero to one.
• Write emails and in-platform messages for users.
• Own activation and retention metrics.

Skills

Email marketing

Content writing

Data analysis

Marketing automation

User engagement

Product marketing

Tools

Iterable

Braze

Customer.io

HubSpot

Job description

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE. Together, they represent our vision for collaborative AI teammates that enable engineers to focus on more interesting problems and empower teams to strive for more ambitious goals.

Our team is small and talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin and Windsurf is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

About the Role

We're looking for a lifecycle marketer to build Cognition's lifecycle marketing from zero to one across email and engagement programs to drive product usage and retention. This role spans both self-serve and enterprise. On the self-serve side, you'll build the flows that turn signups into active users and active users into paying customers. On the enterprise side, you'll work with sales and customer success to drive adoption and usage after a deal closes.

You might:

• Stand up our entire email program: select and implement tooling, build templates, set up deliverability infrastructure, and create the foundational sequences (onboarding, activation, re-engagement, upgrade, churn prevention).
• Write a ton of content. Emails, in-platform messages, landing pages, and more. The volume is high and the bar is higher; our users are high taste developers who are allergic to being marketed to.
• Build customized onboarding flows that help get people to their first "aha" moment with Devin
• Own activation and retention metrics. Figure out where users drop off, design experiments to fix it, and measure whether they worked.
• Drive self-serve conversion: nurture free users toward paid plans and individual users toward team plans.
• Drive engagement and adoption within enterprises: highlight what’s working, how people are using the product, and multiply our FDE efforts.
• Leverage AI to build highly segmented and personalized flows based on individual usage patterns and product opportunities.
• Create the playbook for launching email campaigns with product marketing and growth on announcements, feature releases, and major launches.

You should be:

• A builder. You've set up email programs or marketing automation from early stages. You enjoy picking the tools, wiring the integrations, and writing the first templates yourself.
• A strong writer. You'll write more content than anyone else on the marketing team. Developer audiences have zero tolerance for filler; every email needs to earn its open and its click.
• Data-obsessed. You think in funnels, cohorts, and conversion rates. You can look at a drop-off in an onboarding flow and form three hypotheses for why, then design tests to figure out which one is right.
• AI-native. You use AI tools daily to move faster. You're excited to use Devin and our products as part of your workflow.
• Product-minded. Lifecycle marketing is half marketing, half product. You need to understand how people use our products to know what messages to send them and when.

You might have:

• 2-5 years of experience in lifecycle marketing, email marketing, CRM, or growth
• Built or significantly scaled an email program — ideally at a product-led company where you owned the full funnel from signup to retention
• Hands-on experience with marketing automation platforms (Iterable, Braze, Customer.io, HubSpot, etc.)
• Written high-performing email copy for a technical or developer audience
• Worked with product and data teams to build event-based triggers and segmentation