Product Marketer

Cognition; Town of Tonawanda (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Cognition is seeking a B2B Marketing Specialist to create compelling content, produce sales collateral, and build relationships with customers and sales reps. The role involves storytelling across various media and requires at least 2 years of relevant experience. A genuine curiosity about technical topics and strong organizational skills are essential. Join Cognition in shaping the future of AI software engineering while working with a fast-paced team located in the Town of Tonawanda, New York.

Qualifications

• 2+ years in B2B marketing or product-related role.
• Experience creating sales-ready collateral.
• Ability to distill technical products into benefit-driven messaging.

Responsibilities

• Produce compelling customer stories across media.
• Create sales-ready collateral: one-pagers and decks.
• Build landing pages for product launches.

Skills

B2B marketing experience

Excellent written storytelling

Creating compelling content

Sales collateral experience

Organizational skills

Technical curiosity

Basic design sensibility

Job description

We are an applied AI lab building end-to-end software agents. Software is how the modern world runs—but there's not enough of it, and too much of what exists isn't good enough. Banks and governments still run COBOL from the 1970s. Budgets go to technical debt and maintenance instead of the features customers actually want. The bottleneck has always been the same: engineering talent is scarce and expensive, and budgets only stretch so far. AI agents make it possible to build more software, faster, at higher quality—and Cognition is at the center of that shift. We built Devin, the first AI software engineer, and we're working with some of the world's largest enterprises to fundamentally expand what their engineering organizations can deliver. We went from $1M to mid-nine-figures in revenue in a year, and are backed by some of the world’s top investors, including Founders Fund, General Catalyst, Lux Capital, and 8VC.

The Role

What You Will Do

• Produce compelling customer stories across multiple media — video, longform content, event talks, photography — built on deep, genuine relationships with the people using Devin
• Create a high volume of sales-ready collateral: one-pagers, solution briefs, battlecards, slide decks, and industry-specific materials — grounded in real customer results
• Build landing pages and web content for product launches, industry campaigns, and enterprise use cases
• Develop and maintain core messaging and positioning, competitive narratives, and persona-specific frameworks
• Create co-marketing campaigns with customers that benefit both sides and generate reusable proof points for sales
• Build relationships with sales reps who own accounts — shepherd customer stories across the finish line and enable reps on using stories and collateral to close deals
• Partner with Revenue Marketing and Growth to amplify content across events, email, and paid digital channels
• Manage production agencies for campaign and content creation

You Should Have

• 2+ years in B2B marketing, product, or other fast-paced operating role
• Excellent written and verbal storytelling abilities
• Track record of creating compelling content across mediums — customer stories, one-pagers, decks, landing pages
• Experience creating sales collateral that reps actually use — and a habit of working closely with reps, understanding what they need, and turning around collateral fast
• Ability to distill complex technical products into clear, benefit-driven messaging for different personas
• Great at building relationships with customers, sales reps, and internal stakeholders and understanding what they need
• Genuine curiosity about technical topics and ability to ramp quickly. You don't need to write code, but you need to hold your own in conversations with VPs of Engineering, senior developers, and our engineering team.
• Comfort with rapid iteration: drafting a landing page or one-pager in hours, not weeks
• Basic design sensibility (you'll work with designers, but you should be able to mock up or critique a layout)
• Highly organized and good at wrangling stakeholders
• Desire to work hard
• Willingness to travel onsite to customers for shoots, around the US and internationally.

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.