Product Marketer

cognition; San Francisco (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading AI software lab in San Francisco is looking for a B2B Marketing Specialist. You will produce compelling customer stories and create sales-ready collateral. Requirements include 2+ years in a marketing role, excellent storytelling abilities, and experience creating impactful content. The role allows for rapid iteration and collaboration with sales reps to deliver effective marketing materials. Join a team committed to innovation and quality in software development.

Qualifications

• 2+ years in B2B marketing, product, or operating role.
• Ability to distill complex technical products into clear messaging.
• Experience creating sales collateral that reps use.

Responsibilities

• Produce compelling customer stories across multiple media.
• Create high volume of sales-ready collateral.
• Build landing pages and web content for product launches.
• Develop and maintain core messaging and positioning.
• Create co-marketing campaigns with customers.
• Build relationships with sales reps to close deals.
• Partner with marketing to amplify content.
• Manage production agencies for campaigns.

Skills

B2B marketing

Excellent written and verbal storytelling

Creating sales collateral

Building relationships

Curiosity about technical topics

Basic design sensibility

Highly organized

Desire to work hard

Job description

We are an applied AI lab building end-to-end software agents.

Software is how the modern world runs—but there's not enough of it, and too much of what exists isn't good enough. Banks and governments still run COBOL from the 1970s. Budgets go to technical debt and maintenance instead of the features customers actually want. The bottleneck has always been the same: engineering talent is scarce and expensive, and budgets only stretch so far.

AI agents make it possible to build more software, faster, at higher quality—and Cognition is at the center of that shift. We built Devin, the first AI software engineer, and we're working with some of the world's largest enterprises to fundamentally expand what their engineering organizations can deliver. We went from $1M to mid-nine-figures in revenue in a year, and are backed by some of the world’s top investors, including Founders Fund, General Catalyst, Lux Capital, and 8VC.

The Role

What you will do:

• Produce compelling customer stories across multiple media — video, longform content, event talks, photography — built on deep, genuine relationships with the people using Devin

• Create a high volume of sales-ready collateral: one-pagers, solution briefs, battlecards, slide decks, and industry-specific materials — grounded in real customer results

• Build landing pages and web content for product launches, industry campaigns, and enterprise use cases

• Develop and maintain core messaging and positioning, competitive narratives, and persona-specific frameworks

• Create co-marketing campaigns with customers that benefit both sides and generate reusable proof points for sales

• Build relationships with sales reps who own accounts — shepherd customer stories across the finish line and enable reps on using stories and collateral to close deals

• Partner with Revenue Marketing and Growth to amplify content across events, email, and paid digital channels

• Manage production agencies for campaign and content creation

You should have:

• 2+ years in B2B marketing, product, or other fast-paced operating role

• Excellent written and verbal storytelling abilities

• Track record of creating compelling content across mediums — customer stories, one-pagers, decks, landing pages

• Experience creating sales collateral that reps actually use — and a habit of working closely with reps, understanding what they need, and turning around collateral fast

• Ability to distill complex technical products into clear, benefit-driven messaging for different personas

• Great at building relationships with customers, sales reps, and internal stakeholders and understanding what they need

• Genuine curiosity about technical topics and ability to ramp quickly. You don't need to write code, but you need to hold your own in conversations with VPs of Engineering, senior developers, and our engineering team.

• Comfort with rapid iteration: drafting a landing page or one-pager in hours, not weeks

• Basic design sensibility (you'll work with designers, but you should be able to mock up or critique a layout)

• Highly organized and good at wrangling stakeholders

• Desire to work hard

• Willingness to travel onsite to customers for shoots, around the US and internationally.

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.